More riders through your showroom and workshop.

We keep content accurate and measured, and we’re happy to work alongside your compliance processes or your finance partner’s requirements. A dealer that arranges finance needs to be authorised by the Financial Conduct Authority (or be an appointed representative of a firm that is), and finance promotions must be clear, fair and not misleading.

We avoid claims such as “guaranteed acceptance” and present any prices we mention as full prices including compulsory fees. Content written this way is also what riders and AI assistants trust most.

Yes. Servicing, MOTs, tyres and repairs are searched for separately from bike sales, often by riders who bought elsewhere. We build visibility for each workshop service, including the makes you specialise in, so your ramps stay busy outside the main riding season.

The Authority plan includes multi-location strategy, giving each showroom or workshop its own optimised profile and visibility in its own area without your sites competing with each other.

Autumn is a sensible time to start. Fixes to your Google profile and listings can lift workshop and showroom enquiries within weeks. Higher map positions and mentions in AI answers generally take three to six months to build, depending on how many dealers are near you, so an autumn start lines up well with riders buying in March and April.

Yes, you are not tied in. Billing runs month to month, so you can cancel any time before the next payment date. Your Google profile, listings and the links we have built remain in place for the dealership.

Relationships with local CBT and motorcycle training schools are valuable, because newly qualified riders need a first bike, kit and somewhere to have it serviced. Riders’ clubs, track day organisers and local bike nights are also worth supporting.

Keep in touch with every buyer after the sale with service and MOT reminders, and invite them to open days and demo ride events. A rider who moves up a licence category is often ready for their next bike, and a fair part exchange offer at that moment keeps them with you.

Where you arrange bike finance, display your FCA authorisation and firm reference number (or your principal firm’s, if you are an appointed representative). Franchise status for the makes you sell, membership of the Motorcycle Industry Association, technician training and qualifications, the history checks you carry out on used bikes and details of any warranty you offer are all worth showing on your website and Google profile.

Winter is the natural time for servicing, repairs and pre-season preparation, so promote workshop slots, winter storage if you offer it, and early booking for spring MOTs. Many riders also buy kit and accessories as gifts, and some research their next bike over winter, ready to buy in spring.

Yes. Any fee a buyer has to pay to buy the bike should be included in the price you advertise, and drip pricing — revealing compulsory fees later in the buying process — is banned under the Digital Markets, Competition and Consumers Act 2024. Genuinely optional extras, such as an extended warranty or accessories, can be priced separately, but say clearly that they are optional.