Local SEO for tradesmen and trade businesses
More local jobs from Google Maps and AI search.
When someone’s boiler breaks or their roof starts leaking, they grab their phone and pick from the first few names they see. Our next-generation local SEO helps make sure one of them is yours — while you’re out on the tools.
For plumbers, electricians, roofers, builders and more · No contract · Cancel any time
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Sound familiar?
Competitors show up, you don’t
You’re just as good, but someone else keeps appearing in the map results for jobs in your own area.
Paying too much for leads
Lead sites charge per enquiry and send the same job to three other trades.
No time for marketing
You’re on site all day. Updating your Google profile is the last thing on your mind at 9pm.
Burned by an agency before
Locked into a 12-month contract, with reports full of jargon and nothing to show for it.
Why it matters
Why local SEO matters for trades
Trades are some of the most searched-for local services in the UK, and most of those searches come from people who need help soon. They rarely scroll far: the job usually goes to one of the first few businesses on the map, or the one an AI assistant recommends.
For a trade business, that visibility is the difference between a full diary and chasing work. Customers judge you quickly on your reviews, photos of previous jobs, accreditations and how clearly you explain what you do and where you work — and AI tools weigh up the same signals.
We bring all of that together for you, building a strong, consistent presence across Google, trusted directories and your own website, so you win more of the local jobs you actually want.
Our method
Next-level local SEO, engineered in four layers
Most local SEO providers work on one or two of these layers. We work on all four, every month — because that is what it now takes to win both the map and the AI answer.
Each layer strengthens the others: a complete profile gives AI tools facts to trust, consistent listings confirm those facts, answer-ready content gives them something to quote, and authority makes them confident enough to recommend you.
01
Map layer
A fully optimised, active Google Business Profile — categories, services, service areas, photos and regular updates. The foundation of every map pack ranking.
Google Maps · Local pack
02
Entity layer
Your business described identically across trusted UK directories and platforms, so search engines and AI models recognise exactly who you are, what you do and where.
Search engines · AI models
03
Answer layer
Website content shaped around the real questions customers ask, written and structured so AI assistants can understand it, quote it and recommend you.
ChatGPT · AI Overviews · Perplexity
04
Authority layer
Hand-built editorial links and mentions from relevant, established websites — the proof of trust that lifts rankings and makes AI tools confident in naming you.
Rankings · Trust · AI citations
Built for your trade
Local SEO for plumbers, electricians, roofers and builders
Every trade is searched differently. We tailor your profile, content and links to the jobs you actually want — not just the trade name.
SEO for plumbers & heating engineers
Urgent, high-value searches where being in the top three on the map makes all the difference.
People search
“boiler repair near me” · “emergency plumber open now”
SEO for electricians
From EV charger installs to rewires, we help you win the jobs with the best margins.
People search
“EV charger installer near me” · “electrician for a rewire”
SEO for roofers
Homeowners want someone trustworthy. Strong reviews, photos and mentions build that trust before they call.
People search
“roof leak repair near me” · “flat roof specialist”
SEO for builders & landscapers
Bigger projects mean longer research. We help you appear when people compare local firms.
People search
“best extension builders near me” · “garden landscaper”
What we do for trades
Your own steady flow of local enquiries — not shared leads.
Calls that come from your own Google listing and website are yours alone. Every month we strengthen the signals that decide who shows up when people near you need a trade.
Google Business Profile, set up to win
The right categories, every service you offer, the areas you cover, and regular updates that show Google you’re active.
Listed properly across UK directories
Consistent name, address and phone details on the directories that Google and AI tools cross-check.
Ready for AI answers
Clear, structured content about your services and service area, written around the questions customers actually ask.
Real links that build trust
Hand-built editorial links from relevant home, property and local websites — something most local SEO packages for trades don’t include.
How to get more local jobs without paying for leads
The trades that win the most work online tend to get four things right. We take care of all of them for you.
01
A complete Google profile
Every service listed, the right categories, real photos of your work and regular updates.
02
A steady flow of reviews
Recent, genuine reviews that mention the job and the area are one of the strongest local signals.
03
Consistent details everywhere
The same name, number and service area across directories, so Google and AI tools trust them.
04
Authority from other sites
Links and mentions from relevant websites that tell search engines you’re an established business.
Local SEO packages for trades
Less than the cost of one job a month
Most sole traders start on Starter. If you cover a big city or have a team and vans on the road, go for Growth.
Local Starter
Sole traders and small firms in one town.
£39925% off£399 £299 /monthHalloween sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Best for busy trades
Local Growth
Teams, cities and competitive trades.
£74925% off£749 £562 /monthHalloween sale price for your first 3 months, then £749/month
- Everything in Starter
- Content for every service you offer
- Competitor benchmarking and AI visibility checks
- Wider citation and brand mention coverage
- 5 hand-built editorial links each month
Authority
Multiple locations, several service lines or highly competitive areas.
£1,34925% off£1,349 £1,012 /monthHalloween sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Local SEO for trades: your questions
I don’t have a shop or office. Can I still show up on Google Maps?
Yes. Most trades run as a service-area business, where your home address stays hidden and Google shows the areas you cover instead. We’ll make sure it’s set up that way, with realistic coverage areas — Google favours businesses that are genuinely close to the person searching.
How long does local SEO take for trades?
Fixing your profile and listings can help within weeks. Steady gains on the map and in AI answers usually build over three to six months, depending on how many competitors are in your area.
Unlike paid leads, those gains don’t disappear when you stop — reviews, listings and links keep working for you long term.
Do reviews really make a difference?
Yes — they’re one of the biggest factors in who appears on the map, and AI assistants often mention how well a business is reviewed. Recent reviews matter more than old ones, and reviews that mention the job and the area are especially valuable.
We’ll give you a simple way to ask happy customers. The best moment is right after the job is finished, with a short text containing a direct link.
Is this better than paying for leads?
It works differently. Lead sites charge for each enquiry and often share it with other trades, so you compete on price from the first message. Enquiries from your own Google listing and website come straight to you, and the visibility keeps building month after month. Many trades use both while their own presence grows.
Do you have pages for my specific trade?
We have dedicated pages for plumbers, electricians, roofers, locksmiths and landscape gardeners, with advice specific to each. If your trade isn’t listed — builders, plasterers, decorators, tilers, joiners and more — the same approach applies, and we tailor everything to the services you offer.
Beyond SEO, what are the best ways for a trade business to win more work?
Make it easy to remember and recommend you. Clear branding on your van and workwear, a professional quote template and a simple thank-you message after each job all increase the chance a customer recommends you to friends and neighbours.
Build relationships with complementary trades. A plumber, electrician and plasterer who trust each other’s work can pass a lot of jobs between them, and builders and kitchen or bathroom fitters are always looking for reliable specialists.
How can I win more of the quotes I send?
Respond quickly, send a clear written quote that explains what’s included, and follow up politely a few days later. Many customers choose the first professional, well-presented quote they receive. Including photos of similar jobs and a short line about your guarantee can tip the balance in your favour.
Which accreditations and directories are worth having?
Mandatory registrations come first — Gas Safe for gas work, for example. Beyond that, trade body membership, competent person schemes and directories such as Checkatrade, TrustATrade or Which? Trusted Traders can bring work and strengthen your local rankings. Keep your business details identical on every listing.
What if I’m too busy and want to pause?
There’s no contract, so you can cancel any time before your next billing date. Your listing and links stay in place. Many trades use busy periods to raise their prices or focus on higher-value work instead of pausing.
Be the trade they call first.
Next-generation local SEO and AI search for trades from £399/month. No contract.