Industries · Building & construction
More local projects for builders, from Google Maps and AI search.
Before anyone books a builder, roofer or scaffolder, they search, compare a few local firms and check what other people say. We make sure your business shows up in those searches, on the map and in AI answers, with the proof of good work that turns a look into a quote request.
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Building & construction
Local SEO for every kind of building business
Pick your trade below for advice shaped around the jobs you take on and the customers who hire you.
If your trade isn’t here, from dry lining to stonemasonry, the same groundwork still applies to any firm winning local building work. Tell us what you build →
Why it matters
Why local search matters for building and construction
Building work is a big decision for most customers. An extension, a new roof or a loft conversion can take weeks of research, and people want to see that a firm has done similar jobs nearby. They read reviews, look at project photos and check how long you’ve been trading before they pick up the phone.
Some of the work is urgent, like a storm-damaged roof or a wall that’s started to crack. Much of it is planned months ahead. Your online presence has to cover both: quick to find when something goes wrong, and convincing when someone is quietly comparing three or four builders over a cup of tea.
Commercial work adds another layer. Shopfitters, fabricators and fit-out companies are often found by facilities managers, architects and main contractors, who search differently from homeowners. We shape your profile, website and links around the clients you actually want, so you spend less time pricing jobs that were never a good fit.
Projects people can see
Before-and-after photos, short case studies and the areas you’ve worked in, so customers can picture you doing their job.
Every service, properly listed
From repointing to underpinning, each service gets its own clear description, so you appear for the specific work people search for.
Trust signals up front
Insurance, guarantees, trade memberships and years in business, stated consistently on your profile, website and directories.
Links from the building world
Hand-built editorial links from relevant property, home and local sites that show Google you’re an established firm.
Plans
Monthly plans for building firms, with no long-term contract
Every plan covers your Google Business Profile, AI search visibility, citations and hand-built links, so the choice comes down to how many builders you’re up against and how many yards or trades you need to promote.
Local Starter
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Most popular
Local Growth
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- More content, shaped around customer questions
- Wider citation and brand mention coverage
- Competitor benchmarking and AI visibility checks
- 5 hand-built editorial links each month
Authority
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
Local SEO for building businesses: your questions
Do you treat a scaffolder the same as a loft conversion company?
No. A scaffolder wins a lot of work from other trades and site managers, while a loft conversion company is chosen by homeowners after weeks of research. We pick the right Google categories, services, content and links for each, so your presence matches how your own customers look for you.
When will a building firm start to see a difference?
Fixing your Google profile and directory listings can start helping within a few weeks. Stronger map positions and a place in AI answers tend to take three to six months, depending on how many builders are chasing the same postcodes.
Extensions and roofs are planned well ahead, so groundwork laid in winter can feed the spring enquiry rush. We can’t promise rankings, and anyone who does is guessing; we steadily strengthen the signals that decide who gets seen.
We cover several counties and have more than one yard. Which plan suits us?
That’s what our Authority plan is for. It covers multiple locations or a wide service area, with content and listings for each place you work, so you’re not relying on one address to win jobs miles away.
Work can dry up between big jobs. Are we locked in?
No. You pay month by month and can stop before the next billing date comes round. The Google profile, listings and links we’ve built for you stay live after you leave.
Our trade isn’t one of those above. Is that a problem?
Not at all. Whether you lay screed in new builds, repoint chimneys or restore listed buildings, the same approach works for any firm that wins local work. Drop us a line about the jobs you take on.
How do I show off projects that take months to finish?
Post progress as you go. A few photos at each stage, with the town and the type of work, give Google fresh activity and show customers how you run a site.
When the job is done, ask for a review that mentions the project. A finished extension with a glowing review is worth more than any advert.
Can AI assistants recommend a builder?
Yes, people increasingly ask tools like ChatGPT or Google’s AI Overviews for a recommended builder or roofer in their town. These tools draw on reviews, directory listings and clear website content, so we make sure your services, areas and credentials are described plainly and consistently wherever they look.
Ready to be the builder they shortlist?
Next-generation local SEO and AI search for building and construction businesses from £399/month. No contract.