Autumn sale25% off your first 3 months on every plan25% offEnds 6 NovemberSee sale prices →

Autumn saleEnds 6 November

25% off your first 3 months

Sale prices apply for your first 3 months, then the standard monthly price. Rolling monthly, no contract. Offer ends 11:59pm on 6 November 2026.

SEO for basement conversion specialists

Win more basement and cellar conversions from local search.

Homeowners planning a basement research for months, because a basement is a major structural project beneath their home and their neighbours’ walls. Our next-generation local SEO helps your business appear on Google Maps and in AI recommendations while they compare specialists.

For cellar conversion, basement excavation, underpinning and structural waterproofing specialists · No contract · Cancel any time

Optimised for the places your customers search

  • Google Maps
  • Google AI Overviews
  • ChatGPT
  • Perplexity
  • Gemini
  • Microsoft Copilot

Losing basement digs to bigger firms?

Damp firms and builders appear first

Searches for a basement specialist bring up tanking contractors and general builders.

Long, nervous decisions

Homeowners worry about water, structure and neighbours, and take months to commit.

Quotes compared on price alone

Waterproofing design, engineering and guarantees are hidden behind one number.

Big gaps between projects

One excavation finishes and the next one is still waiting for approvals.

Why it matters

Why local SEO matters for basement conversion specialists

A basement can add a family room, a gym, a home office or a self-contained space without losing any garden — but it is one of the most complex projects a homeowner can take on. They want to know whether they need planning permission, how the space will be kept dry, what happens with the party wall and who stands behind the guarantee.

So they search carefully, read reviews in detail and look for finished basements in houses like theirs. Increasingly they also ask AI assistants questions such as “who converts cellars in Victorian terraces near me?” — and those tools rely on clear, consistent information about what you do and where you work.

We build that information into your online presence: an optimised Google profile full of finished rooms and lightwells, consistent listings, content explaining waterproofing, underpinning and approvals, and hand-built links from relevant home improvement and local websites.

The projects customers search for

Local SEO for every basement service you offer

From cellar conversions to full excavations, we build visibility for the projects you want more of.

Cellar conversions

Turning an existing damp cellar into dry, usable living space.

People search

“cellar conversion near me” · “convert cellar into living space”

New basement excavations

Larger, higher-value projects digging out beneath a house or garden.

People search

“basement extension cost” · “dig out basement under house”

Underpinning & lowering floors

Gaining headroom safely beneath existing walls and foundations.

People search

“underpinning for basement” · “lower cellar floor for headroom”

Waterproofing & lightwells

Cavity drainage membranes, tanking, pumps and new lightwells.

People search

“basement waterproofing near me” · “basement lightwell installation”

What we do for basement conversion specialists

More surveys booked by homeowners who already trust you.

We show homeowners your finished basements and your technical expertise before they get in touch, and strengthen the signals that help Google and AI assistants recommend you.

A Google profile that showcases your basements

Each service, the areas you cover and photos of finished rooms, lightwells and work in progress.

Matching details on waterproofing directories

Matching details across UK directories, trade bodies and home improvement platforms.

Content that answers basement questions

Planning, building regulations, waterproofing grades, party walls and timescales explained clearly.

Links from property, cellar and local sites

Hand-built editorial links from home improvement, property and local websites.

How basement specialists win more projects online

Basement firms that win the most work online tend to get four things right. We handle all of them for you.

01

Show basements in similar houses

Project stories by house type, from cellar to finished room.

02

Explain how it stays dry

Waterproofing design, drainage and maintenance in plain English.

03

Make approvals feel manageable

Planning, building control and party wall steps set out in order.

04

Gather reviews about dry, finished rooms

Reviews that mention the dig, the neighbours and the finished space.

Is it worth it?

What is a new job worth to you?

Enter what a typical new job is worth to your business — for example the value of the first job or booking, or what they spend with you in a year. We will show how many new jobs a month would cover each plan.

We have started you at £40,000, a typical figure for basement conversions. Change it to your own.

Local Starter£399/month1 new job a month covers it
Local Growth£749/month1 new job a month covers it
Authority£1,349/month1 new job a month covers it

This is simple maths, not a prediction: results depend on your market, your reviews and how well you convert enquiries. Judge it on calls, bookings and enquiries over three to six months.

Plans for basement conversion specialists

Can pay for itself with a single basement project

Smaller cellar conversion firms usually start on Starter. Established basement specialists choose Growth, and companies working across several regions choose Authority.

Local Starter

Cellar conversion firms covering one area.

£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month

  • Google Business Profile optimisation
  • AI search visibility setup
  • Core UK directory listings and citations
  • 2 hand-built editorial links each month
  • Clear monthly progress report

Who this plan is for →

Authority

Basement companies with several crews or regions.

£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month

  • Everything in Growth
  • Strategy for multiple locations or service lines
  • Extensive content and authority building
  • Large-scale citation and mention campaigns
  • 10 hand-built editorial links each month

Who this plan is for →

No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start

Why choose us

Honest local SEO, done properly

White-hat only

No private link networks, fake reviews or shortcuts that put your business at risk.

Plain-English reporting

A clear monthly report showing exactly what we did and how your visibility is moving.

No lock-in

Rolling monthly plans. Stay because it’s working, not because a contract says so.

Your assets stay yours

Your Google profile, listings and links remain in place if you ever leave.

SEO for basement conversion specialists: your questions

Will the content about planning, waterproofing and party walls be accurate?

Yes. We keep content about planning permission, building regulations, BS 8102 waterproofing design and the Party Wall Act accurate and measured, and we’re happy for you or your engineer to review it before it goes live. We avoid telling homeowners a project definitely won’t need permission, because that depends on the work, the house and the local authority.

Clear, responsible explanations help homeowners and AI assistants trust your information, and they set you apart from firms that promise a bone-dry room without explaining how.

We work across several London boroughs or regions. Which plan do we need?

The Authority plan includes multi-location strategy, giving each office or service area its own visibility. If you work from one base across a wide area, we can set you up as a service-area business with realistic coverage areas and content that reflects local basement policies.

How soon could more cellar and basement enquiries arrive?

Fixing your Google profile and directory listings can start to help within a few weeks. Stronger map positions and recommendations from AI assistants usually build over three to six months, depending on how many basement firms are competing in your area.

Basement projects often take months to move from first enquiry through design and approvals to a start on site, so visibility you build now tends to turn into projects later.

Basement jobs run for months. Does SEO tie us in for that long?

No. You are on a rolling monthly plan and can cancel at any point before the next billing date. The Google profile, directory listings and links built for your basement business all stay in place.

Beyond SEO, what are the best ways for a basement company to win work?

Relationships with architects, structural engineers, party wall surveyors and estate agents can bring steady referrals, because they meet homeowners deciding how to add space. In streets of similar houses, one finished basement often leads to enquiries from neighbours who watched the work.

Inviting interested homeowners to see a finished basement, with the owner’s permission, can be more persuasive than any brochure.

Which waterproofing and building credentials should a basement firm show?

Homeowners look for staff holding the Property Care Association’s Certificated Surveyor in Structural Waterproofing (CSSW) qualification, PCA membership, waterproofing designed in line with BS 8102, the structural engineer you work with, your insurance and any insurance-backed guarantee. Showing that you handle building control and party wall notices properly matters just as much.

Should we publish guide prices?

Broad guide ranges for a cellar conversion and a new excavation help homeowners decide whether to book a survey and filter out enquiries that will never go ahead. Make clear what is included — design, engineering, approvals, party wall costs, waterproofing, pumps, lightwells and finishes — because these are where quotes differ most.

How do we reassure homeowners worried about water getting in?

Explain the grade of space you are designing for, how the waterproofing system works, where any water is drained and pumped to, and what maintenance the system needs. A written handover pack with the design, product details, servicing schedule and guarantee shows you take the long term seriously.

Are basement projects seasonal?

Enquiries often rise in the new year and spring as families plan for more space, while the build itself can run through much of the year once the excavation is managed. Groundwater levels can be higher in wetter months, so planning digs carefully and publishing helpful content all year keeps your pipeline steadier.

Be the basement specialist they trust first.

Next-generation local SEO and AI search for basement conversion specialists from £399/month. No contract.