More local buyers onto your forecourt.

Yes. We write carefully and factually, and we will fit in with your own compliance checks or whatever your finance lender requires. Under FCA rules, any finance promotion has to be clear, fair and not misleading, and a buyer reading your site should understand that you introduce them to a lender as a credit broker rather than lending yourself.

We also avoid claims such as “guaranteed approval” and make sure any prices we mention are presented as full prices including compulsory fees. That kind of straight-talking copy is exactly what wary used car buyers, and the AI tools they consult, tend to believe.

Listing sites help buyers find a car, but most buyers then search for the dealer before they visit. Your Google profile, reviews and website decide whether they travel to you, and they also bring buyers who search for a local dealer directly rather than through a portal, which reduces your reliance on paid listings over time.

The Authority plan includes multi-location strategy, giving each forecourt its own optimised profile and visibility in its own area without your sites competing with each other.

Cleaning up your Google profile and listings can bring extra calls and visits within a few weeks. Ranking strongly on the map and appearing in AI suggestions takes longer, normally three to six months depending on how many dealers and car supermarkets are nearby, so it is worth starting well before the busy March and September plate-change months.

No. You pay one month at a time and can cancel any time before the next billing date. The Google profile, motoring and directory listings and links we have built carry on working for your dealership.

Repeat and referred customers are the most profitable buyers you have. Keep in touch after the sale with service reminders, warranty renewal dates and a fair part-exchange offer when they are ready to change, and ask your customers to recommend you to friends and family.

Local relationships help too. Independent garages, bodyshops and car valeters often hear first when someone is looking for a car, and a good working relationship with a local garage for preparation and aftercare repairs also protects your reputation.

Where you broker finance, make your Financial Conduct Authority authorisation and firm reference number easy to spot. Accreditation to The Motor Ombudsman’s Vehicle Sales Code, membership of a trade body, the vehicle history checks you carry out and details of your warranty provider are also worth showing on your website and Google profile.

Yes. Any fee a buyer has to pay to buy the car should be included in the price you advertise, and drip pricing — revealing compulsory fees later in the buying process — is now banned under the Digital Markets, Competition and Consumers Act 2024. Genuinely optional extras, such as an extended warranty, can be priced separately, but say clearly that they are optional.

Reply calmly and promptly, avoid sharing personal details and invite the customer to contact you directly so you can put things right. Buyers know cars can develop faults; what they look for is how you respond. A fair, visible approach to aftercare often does more for your reputation than the original complaint does harm.