SEO for mortgage brokers
Win more local mortgage enquiries for your brokerage.
First-time buyers, home movers and people remortgaging search for a local broker they can trust with one of the biggest decisions they will make. Our next-generation local SEO helps them find your advisers on Google Maps and in AI answers before they settle for whichever broker their bank or estate agent suggests.
For directly authorised brokers and appointed representatives · No contract · Cancel any time
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Outranked by the online mortgage apps?
Online brokers dominate searches
App-based and national brokers appear first, even in your own town.
Compliance slows marketing down
Every post and web page needs sign-off, so marketing gets left behind.
Introducers can dry up
Estate agent and developer referrals depend on a busy property market.
Rate-led enquiries
Clients shop on rates without seeing the value of advice and support.
Why it matters
Why local SEO matters for mortgage brokers
Many people still want a broker they can speak to, and often meet, when they buy a home, remortgage or arrange protection. They search for one locally and compare firms on reviews, specialisms, fees and how approachable they seem.
Buyers increasingly ask AI assistants to explain the process and suggest local brokers, particularly for first-time buyers, the self-employed and more complex cases. Those tools rely on consistent firm details, genuine reviews and clear explanations of how you work.
We help your firm appear for those searches with an optimised Google profile, consistent listings, compliance-aware content drafted for review by your compliance team or network, and hand-built links from relevant property, finance and local websites.
Mortgage needs people search for
Local SEO for every type of mortgage advice
Each client situation is searched for differently, so we build visibility for the advice you want to give more of.
First-time buyers
High-volume searches from people who want guidance through the whole process.
People search
“first time buyer mortgage advisor near me” · “mortgage broker for first time buyers”
Remortgages & product transfers
Recurring work as fixed rates come to an end.
People search
“remortgage broker near me” · “fixed rate ending what to do”
Self-employed & complex cases
Specialist advice where an experienced broker makes a real difference.
People search
“self employed mortgage broker” · “mortgage broker for contractors”
Buy-to-let & protection
Landlord mortgages, life cover and income protection.
People search
“buy to let mortgage broker” · “life insurance for mortgage advice”
What we do for mortgage brokers
More direct enquiries, with content your compliance team can approve.
We build your visibility around the clients and areas you want to grow, and present your experience clearly and accurately for people and AI tools, without promising rates or approvals.
A Google profile that books fact-finds
Your services, advisers, appointment options, office details and FCA status.
FCA details that match on every listing
Accurate details across financial directories, UK listings and local sites.
Compliance-aware content
Clear guides drafted for your sign-off, with the risk warnings your network requires.
Links from property and personal finance sites
Hand-built editorial links from property, finance and local websites.
How mortgage brokers win more clients online
Brokers that win the most clients online tend to get four things right. We take care of all of them.
01
Lead with your specialist cases
Visibility focused on the clients and cases you want more of.
02
Explain the process
Helpful guides on stages, documents and timescales.
03
Be clear about fees
Simple explanations of how you are paid build early trust.
04
Ask clients for a review on completion
Genuine reviews that mention clear advice and good communication.
Is it worth it?
What is a new client worth to you?
Enter what a typical new client is worth to your business — for example the value of the first job or booking, or what they spend with you in a year. We will show how many new clients a month would cover each plan.
We have started you at £600, a typical figure for mortgage brokers. Change it to your own.
This is simple maths, not a prediction: results depend on your market, your reviews and how well you convert enquiries. Judge it on calls, bookings and enquiries over three to six months.
Plans for mortgage brokers
Can pay for itself with a couple of completed cases
Sole advisers usually start on Starter. Established brokerages choose Growth, and firms with several offices or advisers choose Authority.
Local Starter
Sole advisers and small brokerages.
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Best for brokerages
Local Growth
Established brokerages in busy areas.
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- Content for every client type and specialism
- Competitor benchmarking and AI visibility checks
- Wider citation and brand mention coverage
- 5 hand-built editorial links each month
Authority
Multi-office firms and larger adviser teams.
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
SEO for mortgage brokers: your questions
Will our web pages and Google posts stay within FCA financial promotion rules?
Your website, Google profile posts and social media content can all count as financial promotions, so they must be fair, clear and not misleading. We write content for review and approval by your compliance team or network before anything goes live, and we include the risk warnings they require, such as “Your home may be repossessed if you do not keep up repayments on your mortgage.”
We never promise rates, approvals or outcomes, and we avoid quoting rates or costs unless you supply compliant wording. Signing off each financial promotion remains the job of your firm or, for appointed representatives, your principal.
We are an appointed representative of a network. Can you still help?
Yes. Many networks have their own rules on websites, branding and marketing, and some must approve new pages or suppliers. We work within those rules, include the status disclosures your network requires and submit content through its approval process.
We have advisers in more than one office. Which plan fits?
Usually Authority. Each office is given its own optimised Google profile and promoted to buyers and remortgagers in its own catchment, rather than every branch chasing the same searches.
How soon could we see more direct mortgage enquiries?
Once compliance has approved the changes, a fuller profile and accurate listings can bring extra calls within weeks. Ranking strongly for “mortgage broker near me” and appearing in AI answers usually builds over three to six months, depending on local competition — and because people often start researching long before they find a property, being visible early means you’re the name they remember when an offer is accepted.
If we move to a different network, are we tied into your plan?
No. You’re billed monthly, with no fixed term, and can cancel before any upcoming billing date. Your firm keeps the Google profile, listings and links we’ve built.
Beyond SEO, what are the best ways for a mortgage broker to grow?
Relationships with estate agents, new-build developers, conveyancing solicitors, accountants and financial planners remain valuable sources of referrals. Make sure any introducer arrangements are documented and disclosed in line with your firm’s or network’s requirements.
Existing clients are often your best source of future work. Keeping in touch before fixed rates end, reviewing protection needs and asking for introductions to friends and family can all help.
Should our website say how we’re paid — fee, lender commission or both?
Clients appreciate knowing early how you are paid — whether you charge a fee, receive commission from lenders, or both — and when any fee is payable. Explaining this plainly on your website, consistent with the disclosure you give before advising, helps clients choose you with confidence.
Which FCA details and adviser qualifications should we display?
Show your firm’s FCA status and reference number, or your principal’s if you are an appointed representative, together with your advisers’ qualifications such as CeMAP. Also explain the range of lenders you search, any specialisms and whether you advise on protection insurance.
How can we improve client retention?
Diary each client’s fixed rate end date and get in touch well before it expires, as many lenders allow a new rate to be secured several months ahead. Annual check-ins about protection, changes in circumstances and future plans help clients see you as their broker for the long term.
Be the broker clients trust first.
Next-generation local SEO and AI search for mortgage brokers from £399/month. No contract.