Help more local families plan ahead with your will writing service.

Yes. We keep content about wills, lasting powers of attorney, trusts and inheritance tax accurate, measured and free from misleading claims, and we’re happy for you to review it before it goes live. That means no suggestions that a trust guarantees protection from care fees or tax, and no wording that implies you are a solicitor if you are not.

Consumer protection law applies to how will writers describe their services, and clear, careful content is also what clients and AI assistants trust most.

The Authority plan includes multi-location strategy, giving each office its own optimised profile and building visibility for the towns your consultants cover, without your branches competing with each other.

A fuller profile and accurate listings can start bringing extra calls within a few weeks. Ranking higher on the map for “will writer near me” and being suggested by AI assistants generally takes three to six months, depending on how many solicitors and will writers compete locally. Interest often jumps around Free Wills Month, the new tax year and Budget announcements, so groundwork done early helps you catch those peaks.

No. You pay one month at a time and can cancel whenever you like, as long as it is before the next billing date. Your Google profile, directory listings and the links we earned for the practice are left in place.

Will writing is not a reserved legal activity in England and Wales, so clients look for other signs of standards. Membership of the Institute of Professional Willwriters, whose code of practice is approved by the Chartered Trading Standards Institute, or of the Society of Will Writers is worth showing clearly, along with relevant qualifications and your professional indemnity insurance.

Preparing probate papers for a fee is a reserved activity, so if you offer probate support, explain clearly who carries out the reserved work and how.

Relationships with local financial advisers, mortgage brokers, accountants, estate agents and funeral directors can bring steady introductions, as their clients often need a will or LPA. Free talks for community groups, retirement clubs and workplaces build trust in a way advertising rarely does.

Be careful with any payments for introductions, and check the rules if a partner is regulated. Commission on pre-paid funeral plans, for example, is banned under FCA rules.

Clear fixed fees for single and mirror wills and for LPAs help people decide quickly and reduce enquiries that don’t go ahead. Explain what is included, what costs extra (such as trusts, storage or the OPG registration fee) and whether any fees are ongoing, so there are no surprises later.

Many people need to update their will after a marriage, divorce, new grandchild or house move. A simple review invitation every few years, sent with the client’s consent, keeps you in mind and often leads to LPAs, updated wills and introductions to family members.

Invite reviews once the work is signed and complete, and never ask while someone is grieving or unwell. Reply to every review politely without mentioning anything about the client’s family, estate or wishes. Reviews that mention patience, home visits and clear explanations are especially reassuring to new clients.