Industries · Legal, financial & professional
More clients for professional firms, from Google Maps and AI search.
People rarely have a solicitor, accountant or adviser in mind until they suddenly need one, so they search locally and compare firms carefully. We help your practice appear on Google Maps and in AI answers, with accurate, responsible content that shows clients why they can trust you.
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Legal, financial & professional
Local SEO for every kind of professional firm
Choose your profession below for advice written around your clients, your services and the rules you work under.
If your profession isn’t listed, from patent attorneys to tax advisers, the same approach can be shaped around your clients and your regulator. Tell us about your firm →
Why it matters
Why local search matters for professional services
Most people only need a conveyancer, a will writer, a mortgage broker or an architect a handful of times in their lives. The need usually arrives with a life event: a house move, a death in the family, a new business or a planning refusal. With no name to call, they search nearby and draw up a shortlist from what they find.
Clients in this group are cautious buyers. They read reviews closely, check qualifications and regulation, look for clear fees and want to know who they will actually speak to. AI assistants now answer questions like which local firm handles probate or self-assessment, and they lean on the same signals: consistent firm details, genuine reviews and plain explanations of each service.
We build that presence for you, office by office and service by service. Your Google profiles, directory listings and website content are written to reflect your real specialisms, kept within the advertising rules that apply to your profession, and supported by hand-built links from relevant legal, finance, property and business websites.
Practice-area visibility
We set up your profile and pages around the work you want, from probate and remortgages to tax returns and planning appeals, not just your firm name.
Credentials made easy to check
Regulation, memberships, accreditations and named professionals are shown clearly and consistently, so clients and AI tools can verify who you are.
Responsible, accurate content
Plain-English service and fee information drafted to stay within the ASA/CAP code and your regulator’s rules, ready for your compliance sign-off.
Authority that fits your profession
Hand-built editorial links from relevant legal, financial, property and local business websites that reinforce your expertise.
Plans
Plans for professional firms, without a long engagement
Every plan covers your Google Business Profile, AI search visibility, citations and hand-built links; the right one depends on how competitive your profession is locally and how many offices or practice areas you want found.
Local Starter
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Most popular
Local Growth
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- More content, shaped around customer questions
- Wider citation and brand mention coverage
- Competitor benchmarking and AI visibility checks
- 5 hand-built editorial links each month
Authority
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
Local SEO for professional services: your questions
Is your approach the same for a solicitor as for a recruitment agency or an architect?
No. The method is the same, but the details change completely. A law firm needs each practice area and office set up properly, a mortgage broker needs content its compliance team or network can approve, and an architect needs a strong portfolio and project pages.
We choose your Google categories, services, content and links to match your profession and the clients you want, so your listing reflects the work you actually do.
What timescale should a professional firm expect?
Work on your profile and listings can begin to help within weeks. Stronger map positions and visibility in AI answers usually build over three to six months, depending on how many firms in your profession compete locally. Clients often compare advisers slowly, so we never promise rankings, and we are wary of anyone who does.
We have several offices. Can you cover all of them?
Yes. Firms with more than one office, or advisers covering a wide region, are best suited to our Authority plan. Each staffed office gets its own optimised Google profile, consistent listings and its own local page, so clients near every branch can find the right team.
Do we need to sign a fixed-term engagement letter?
No. Plans are monthly on a rolling basis, and you can cancel before your next billing date. The profile, listings and links we’ve built remain in place for your firm.
Our profession isn’t listed. Can you still work with us?
Yes. Surveyors, patent attorneys, tax advisers, business consultants and other firms serving local clients can all use the method. Get in touch and we’ll explain how we would approach your firm.
Can you keep our marketing within the rules of our regulator?
Yes, and we take it seriously. Everything we write follows the ASA/CAP code and is drafted with your professional rules in mind, whether you answer to the SRA, the FCA, ARB or a professional body. We avoid guarantees, unsupported claims and misleading comparisons.
Where your firm or network has a compliance process, we send content for approval before it goes live, and we are happy to make changes your compliance team asks for.
Our clients value confidentiality. Is it appropriate to ask them for reviews?
Usually, yes, as long as it is done thoughtfully. Many clients are glad to say they felt well looked after, without mentioning the details of their matter. We’ll help you ask at the right moment, never offer incentives, and reply to reviews without confirming anything about a client’s affairs.
Ready to be the firm clients trust first?
Next-generation local SEO and AI search for professional firms from £399/month. No contract.