SEO for planning consultants
Win more planning instructions from people who search for you.
Homeowners facing a refusal, businesses planning a change of use and small developers weighing up a site all search for a planning consultant who knows their council. Our next-generation local SEO helps your planning practice show up on Google Maps and in AI answers when they start looking.
For independent planning consultants and small planning consultancies · No contract · Cancel any time
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Only hearing from clients after a refusal?
Clients arrive after the refusal
Many people only look for help once an application has already failed.
Drawing services blur the picture
Plan-drawing firms rank for “planning permission” searches you should win.
Hard to explain your value
Clients compare fees without seeing the judgement behind a strong case.
Referrals come and go
Architects and agents refer when busy, then the pipeline goes quiet.
Why it matters
Why local SEO matters for planning consultants
Most people need a planning consultant once, at a stressful moment: a refused extension, an enforcement letter, a shop they want to turn into flats or a plot they hope to develop. They search locally, because they want someone who knows their council’s policies, officers and committee, and they compare consultants on reviews, experience and how clearly they explain the options.
Planning reform is prompting new questions too, from prior approval routes to how councils now decide smaller applications. More people ask AI assistants whether they need a consultant and which local firms to consider, and those tools draw on consistent firm information, reviews and clear service content.
We help your consultancy appear for those searches with an optimised Google profile, consistent listings, clear content about each type of application and appeal, and hand-built links from relevant property, construction and local websites.
The planning help applicants look for
Local SEO for every type of planning work
Clients search by problem, not by profession, so we build visibility for each service you offer.
Householder & commercial applications
Extensions, new shopfronts and business premises that need a well-argued case.
People search
“planning consultant for extension” · “commercial planning application help”
Appeals & refusals
High-intent enquiries from people who have just been refused.
People search
“planning appeal consultant near me” · “appeal planning refusal”
Change of use & prior approval
Permitted development and prior approval routes, including commercial to residential.
People search
“change of use planning consultant” · “prior approval Class MA”
Lawful development, enforcement & small sites
Certificates, enforcement responses and site appraisals for small developers.
People search
“lawful development certificate help” · “planning enforcement consultant”
What we do for planning consultants
More of the instructions you want, from clients who find you directly.
We build your consultancy’s visibility around the services and councils you cover, and make your experience easy for clients and AI tools to understand.
A Google profile that brings in planning instructions
Your services, service areas, office details, consultation options and team credentials.
Matching details on planning and property directories
The same name, address and RTPI details on every directory that architects and applicants use.
Clear, accurate planning content
Plain-English guidance on applications, appeals and timescales that helps clients and AI assistants.
Links from planning, design and local news sites
Hand-built links from planning commentary, self-build and local news websites.
How planning consultancies win more instructions online
Consultancies that win the most work online tend to get four things right. We take care of all of them.
01
Found for appeals, prior approval and change of use
Visibility for appeals, change of use and certificates, not just “planning”.
02
Show your track record honestly
Case studies that explain the problem, the approach and the outcome.
03
Set out your appraisal and fee stages
Showing how pre-application advice, submissions and appeals are priced helps serious applicants call.
04
Reviews that mention the permission won
Reviews that mention clear advice and local knowledge build trust.
Is it worth it?
What is a new client worth to you?
Enter what a typical new client is worth to your business — for example the value of the first job or booking, or what they spend with you in a year. We will show how many new clients a month would cover each plan.
We have started you at £2,500, a typical figure for planning consultants. Change it to your own.
This is simple maths, not a prediction: results depend on your market, your reviews and how well you convert enquiries. Judge it on calls, bookings and enquiries over three to six months.
Plans for planning consultants
Can pay for itself with a single new instruction
Sole consultants usually start on Starter. Busy practices tend to pick Growth, and consultancies working across several council areas pick Authority.
Local Starter
Sole consultants and new practices.
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Best for growing planning practices
Local Growth
Planning practices competing in busy urban councils.
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- Content for every service and council you cover
- Competitor benchmarking and AI visibility checks
- Wider citation and brand mention coverage
- 5 hand-built editorial links each month
Authority
Consultancies with several offices or wide service areas.
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
SEO for planning consultants: your questions
Will the content describe our credentials and results accurately?
Yes. RTPI guidance expects members’ advertising to be accurate, truthful and not misleading, so we only use “Chartered Town Planner” and MRTPI for people who actually hold them, and we’re happy for you to review content before it goes live.
We never imply that permission is guaranteed. Where you mention outcomes, we make them specific and verifiable — what the case was, what you did and what was decided — rather than headline success rates that are hard to evidence.
Can you help us win more appeal and refusal work?
Yes. People who have just been refused often search within days, and deadlines matter — in England, a householder appeal must usually be made within 12 weeks of the decision. We build visibility for appeal and refusal searches and help you publish clear, accurate guidance that reassures people and prompts them to get in touch early.
We cover several councils or work in England and Wales. Which plan do we need?
Consultancies covering a single area usually choose Growth. If you have several offices, cover a wide region or work across England, Wales or Scotland, the Authority plan includes multi-location strategy, so each area and planning system gets the right content and visibility.
How soon might more planning enquiries start to arrive?
An improved profile and accurate listings can start to help within a few weeks. Higher map positions and AI recommendations usually take three to six months, depending on how many consultants compete in your area. Householders often plan projects in the new year, so building visibility in autumn means you are easier to find when those applications are being prepared.
If a big appeal fills our diary for months, are we tied in?
No. Plans are rolling monthly, so you can cancel before the next billing date whenever your caseload changes. Your profile, listings and links all stay in place.
Beyond SEO, what are the best ways for a planning consultancy to win work?
Architects, architectural technologists, builders, estate agents, land agents and property solicitors all meet clients who need planning advice, and often ask who to recommend. A short, practical briefing for them on recent planning changes can be a better introduction than a sales pitch.
Small developers and repeat commercial clients are worth nurturing: a quick site appraisal or a call about a new site can turn into years of instructions.
Which RTPI credentials and specialisms should a consultancy put forward?
Chartered membership of the Royal Town Planning Institute (MRTPI or FRTPI) is the main professional credential, and Chartered Town Planners may use that title. RTPI members offering services to the public must hold professional indemnity insurance, which is also worth mentioning. Specialisms such as heritage, appeals or enforcement, and the councils you know well, help clients see why you’re the right fit.
Is it worth publishing guide fees for appeals and pre-app advice?
Many clients have no idea what planning advice costs. Guide fees for common work — a pre-application review, a householder appeal or a lawful development certificate — help the right people get in touch. Make clear that council application fees and any specialist reports are separate, and confirm the scope and fees in writing before you start.
Is planning consultancy work seasonal?
Householder enquiries can rise in the new year and spring as people plan building work, while appeals and enforcement work arrive all year. Changes to fees, permitted development or national policy can also bring a burst of questions, so publishing timely, accurate guidance helps you capture that demand.
Be the planning consultant they call first.
Next-generation local SEO and AI search for planning consultants from £399/month. No contract.