Book more eye tests at your independent opticians.

Yes. We keep information about eye examinations, contact lenses and specialist services accurate and measured, use the correct professional titles for your optometrists and dispensing opticians, and avoid claims about outcomes we cannot substantiate. UK advertising rules apply to healthcare marketing, and we are happy for your clinicians to review content before it goes live.

We focus on explaining what an examination involves, who is eligible for an NHS sight test and when someone should seek urgent help — information that genuinely helps patients choose.

Yes. Independent practices can stand out by being clear about what makes them different, such as longer examinations, advanced imaging, specialist clinics or independent frame ranges. We build visibility around those services and the local areas you serve, and help you collect reviews that describe the experience patients actually have.

The Authority plan includes multi-location strategy, giving each practice its own optimised Google profile and visibility in its own area.

An updated profile, accurate opening hours and clean listings can bring extra calls within weeks. Ranking strongly for “opticians near me” and being suggested by AI assistants usually takes three to six months, depending on how many multiples share your high street. Eye care needs arrive all year — broken frames, a changed prescription, a child struggling to see the board — so the earlier you start, the more of those searches land with you.

No. Billing is monthly with no fixed term, so you can cancel at any time before the next billing date. The Google profile, directory listings and links we’ve put in place stay with your practice.

Optometrists and dispensing opticians must be registered with the General Optical Council (GOC), so show each clinician’s registration and any additional qualifications, such as independent prescribing or specialist contact lens work. Limited companies that use a protected title such as “opticians” in their name must also be registered with the GOC as a business. Membership of bodies such as the Association of Optometrists or ABDO is also worth showing.

Yes. Many patients do not realise they qualify, and in England that includes children, people aged 60 or over, people with diabetes or glaucoma and those on certain benefits, among others. A clear, up-to-date eligibility page saves your team time, helps patients book and is exactly the kind of information AI assistants look for. In Scotland, NHS eye examinations are free for everyone eligible for NHS care, so the message is simpler.

Automated reminders by text and email when an eye examination or contact lens check is due are one of the most effective tools a practice has. Booking the next appointment before patients leave, and explaining why regular examinations matter, keeps people coming back.

Direct debit eye care plans that cover examinations, contact lens supplies or a discount on eyewear create predictable income and loyalty.

Clear prices for private eye examinations, OCT scans and contact lens fittings help patients decide quickly and reduce enquiries that don’t convert. For frames and lenses, guide prices or starting prices with a short explanation of lens options are usually enough to show you are competitive.