More patients for your podiatry practice.

Yes. We keep content about foot problems and treatments accurate, measured and free from claims about guaranteed outcomes, and we’re happy for you to review it before it goes live. UK rules say healthcare promotion must never mislead, and careful, honest writing about nails, heels and verrucas is exactly what patients and AI assistants rely on.

For diabetic foot care in particular, we make it clear when patients should seek urgent help rather than wait for a routine appointment.

Yes. We set up your Google profile as a service-area business where that fits, add clear pages for the towns and villages you cover, and make sure your home-visit areas are consistent across your listings. That helps patients and their families find you even if you don’t have a clinic in their town.

Authority covers podiatry practices with several sites. Each clinic room gets its own optimised Google profile and is promoted to patients in its own town, so one location doesn’t take bookings away from another.

Fixing your profile and directory details can make a difference in a matter of weeks. Climbing the map and being suggested by AI tools generally takes three to six months, depending on how many foot clinics compete locally. Searches for verrucas and sports injuries rise in spring and summer, so starting before then helps.

No. You pay month by month and can stop before your next billing date with no penalty. Your Google profile, health directory listings and the links we built stay exactly where they are.

“Podiatrist” and “chiropodist” are protected titles in the UK, so only people registered with the Health and Care Professions Council (HCPC) can use them. Show your HCPC registration clearly, because many patients don’t realise that foot health practitioners are a different, unregulated group.

Membership of the Royal College of Podiatry, medicines annotations on your HCPC registration (for example, for local anaesthetic used in nail surgery) and special interests such as biomechanics, sports or diabetic foot care are also worth showing.

Relationships with GP practices, physiotherapists, running shops and clubs, care homes, sheltered housing schemes and diabetes support groups can all bring steady referrals. Offering a talk at a running club or a foot health session at a community group builds your reputation locally.

Many routine nail and skin care patients need regular appointments. Booking the next visit before they leave, sending reminders and keeping a waiting list for cancellations helps keep your diary full. Patients who feel looked after over years are also the most likely to recommend you to friends and family.

Clear prices for a first appointment, routine treatment, nail surgery, biomechanical assessments and home visits help patients decide quickly and reduce enquiries that don’t convert. If orthotics or nail surgery involve follow-up appointments, explain what the price includes.