Help families and adults find your speech therapy practice.

Yes. The HCPC’s standards of conduct, performance and ethics expect you to be honest about your experience, qualifications and skills, and to take reasonable steps to make sure any promotional activity is accurate and not likely to mislead. We write calm, plain content that describes your registration, training and way of working accurately, and you review everything before it goes live.

We never make claims about guaranteed progress, “cures” for stammering or fixed recovery times, and we keep any case examples anonymous and only use them with your agreement and appropriate consent.

Yes. Google Business Profiles are for businesses that meet clients in person during their stated hours, so a clinic room can usually be listed, and home and school visits can be shown as a service area. Online-only work isn’t eligible for a profile on its own, but it can still be found through your website, directory listings and AI search. We set things up around how you actually work. Practices with several clinics or wide service areas usually suit the Authority plan.

A fuller profile and accurate directory listings can bring extra enquiries within a few weeks. Moving up the map and being named by AI assistants takes longer, typically three to six months depending on how many therapists work locally. Parents often look around the start of the school year or after a nursery or school raises a concern, so it helps to be visible before those points.

No. Plans run monthly, and you can cancel before the next billing date whenever you need to. Your practice profile, listings and links all stay in place.

“Speech and language therapist” and “speech therapist” are protected titles, so only people registered with the Health and Care Professions Council (HCPC) can use them. Show your HCPC registration clearly and make it easy to check. Membership of the Royal College of Speech and Language Therapists (RCSLT) and of ASLTIP, the Association of Speech and Language Therapists in Independent Practice, are also strong signals for parents.

It also helps to mention your specialist training and experience — for example in stammering, autism, dysphagia or adult neurology — along with your safeguarding checks and the fact that you hold professional indemnity insurance.

For most independent therapists, yes. ASLTIP runs a public directory that many parents and professionals use to find private therapists, and full membership requires HCPC registration, RCSLT membership and post-qualification experience, which gives families extra reassurance. Keep your entry consistent with your website and Google profile, especially the areas you cover, age groups and whether you offer online sessions.

Usually, yes. Clear fees for initial assessments, therapy sessions, written reports and travel help families plan and reduce enquiries that don’t go further. If EHCP or tribunal reports are priced differently, explain what is included, such as observation in school, liaison with staff and the written report itself.

Relationships with nurseries, schools, SENCOs, health visitors, educational psychologists, occupational therapists, paediatric services, stroke groups and SEND solicitors can all lead to steady referrals. Being clear about what you do and don’t offer — and referring on when someone needs a different service — makes it easier for other professionals to recommend you.

Many children’s practices are busiest in term time, with school contracts and EHCP work clustering around the school year, while holidays can suit intensive blocks or home and clinic sessions. Planning content and outreach ahead of September and January, and offering holiday options where appropriate, can help smooth out the diary.