Help more patients choose your orthodontic practice.

Yes. We keep treatment information factual, avoid claims about results we cannot substantiate, and are happy for your clinicians to review content before it goes live. That means correct titles, GDC registration numbers for anyone named as providing care, and no exaggerated before-and-after images or promises about how quickly teeth will move.

Your advertising also needs to meet the UK advertising codes enforced by the Advertising Standards Authority. Responsible, accurate content is also what patients and AI tools trust most.

Many adults still assume orthodontists only treat children, so say clearly that you see adults and explain the options, from clear aligners to ceramic and lingual braces. Adults also want to know who plans and supervises their case, how long treatment usually takes, how often they need to visit and what happens with retainers afterwards. Evening or early appointments and a simple way to book a consultation make a real difference for working patients.

The Authority plan includes multi-location strategy, giving each practice its own optimised Google profile and visibility in its own area, so your sites don’t compete with one another.

A clearer Google profile and corrected listings can bring a few more consultation requests within weeks. Higher map positions and being named by AI assistants generally take three to six months, depending on how many practices and aligner providers compete near you. Adults and parents often weigh up treatment for months, so staying visible throughout that time counts for more than a quick spike.

Yes, there is no tie-in. Billing is month to month, so the practice can cancel before the next payment date for any reason. The Google profile, directory listings and links we have built remain with the practice.

Any registered dentist can provide orthodontic treatment if they are competent to do so, but the General Dental Council’s advertising guidance says only dentists on its specialist list in orthodontics should use titles such as “orthodontist” or “specialist orthodontist”. If your clinicians are on the list, make that clear on your website and Google profile, and show each person’s qualifications and GDC number.

Make referring simple and reassuring for the referring dentist: a simple referral route, prompt acknowledgement, a clear letter after the consultation and updates during treatment. Referring practices want to know their patients will be looked after and will come back to them for routine care.

Occasional practical events, such as case discussions or talks on when to refer, help local dentists get to know your team. Keep referral relationships professional — they should be based on patient care rather than any payment or inducement.

Fee ranges for the main treatments help patients decide before they call, as long as you explain that the exact cost depends on a consultation. If you offer monthly payments through a finance provider, introducing patients to that lender is a regulated activity that usually needs authorisation from the Financial Conduct Authority, and your finance promotions must follow its rules.

Many adults compare specialist care with remote, direct-to-consumer kits. Rather than criticising competitors, explain what an in-person examination involves, why it matters for gum health and existing dental work, who is responsible for your patients’ treatment and how retention is managed afterwards. The GDC has said there is no effective substitute for a physical, clinical examination when deciding whether orthodontic treatment is suitable.