Help people worried about their hair find your clinic.

Yes. CAP advice is that claims to prevent or cure hair loss are likely to be medicinal claims, and even softer claims such as reducing hair loss need robust evidence. Ads also shouldn’t imply a treatment works for every type of hair loss, and before-and-after photos must show genuine, typical results.

Prescription-only medicines such as finasteride must not be advertised to the public, so we write about consultations rather than named prescription treatments. We focus on assessment, likely causes, realistic options and when to see a GP, and we’re happy for you to review everything before it goes live.

The Authority plan includes multi-location strategy, giving each clinic or consulting room its own optimised Google profile and visibility in its own area.

Because people research hair loss for weeks before booking, a clearer profile and matching listings can start bringing consultations within a few weeks, while stronger map positions and AI recommendations tend to build over three to six months, depending on how many clinics and online brands compete locally.

No. It is a rolling monthly arrangement, so you can cancel before your next billing date whenever your hours or plans change. Your Google profile, listings and links remain in place afterwards.

“Trichologist” is not a protected title in the UK and the practice is not statutorily regulated, so clients have to work out who is properly trained. Make it easy for them: show your qualifications, any membership letters such as AIT, MIT or FIT from the Institute of Trichologists, and a link to your entry on the relevant register.

Professional indemnity insurance, any nursing, pharmacy or medical background in your team, and the GPs or dermatologists you work alongside are also worth explaining clearly.

Be clear about where trichology fits. Many hair and scalp problems need medical tests or prescribed treatment, so a clear referral process — and a short letter back to the GP when appropriate, with the client’s consent — builds trust with clients and local doctors alike. Clinics known for referring on promptly often receive referrals in return.

Yes. People worried about their hair are often wary of being sold an expensive course. Publishing your consultation fee, what it includes and typical follow-up costs, and explaining that any treatment plan is optional, helps people book with confidence and reduces enquiries that don’t convert.

Relationships with hairdressers and barbers are often the biggest source of referrals, because they notice changes in a client’s hair and scalp first. Offering salon teams a short talk on when to suggest a trichologist can build steady, well-matched referrals.

Links with GPs, dermatologists, wig specialists, alopecia support groups and cancer support services also help, provided you are always careful to stay within your scope of practice.

Agree a realistic review schedule at the first appointment, explain what changes to look for and over what timescale, and take consistent photos with consent so progress can be compared honestly. Clients who feel informed rather than sold to are more likely to stay, leave a review and recommend you.