Help the right patients find your cosmetic surgery clinic.

Yes. GMC guidance for doctors who offer cosmetic interventions says marketing must be responsible, must not minimise or trivialise risks, must not imply guaranteed results and must not use promotional tactics that could encourage an ill-considered decision. The advertising codes also stop cosmetic intervention ads being directed at under-18s, and the ASA has upheld complaints about countdown-style deadlines, summer and holiday themes and claims that surgery is easy.

We write procedure content around suitability, the consultation, risks, recovery and aftercare, avoid offers and urgency, and are happy for your surgeons or medical director to review everything before it goes live.

The Authority plan includes multi-location strategy, giving each clinic or consulting location its own optimised Google profile and visibility in its own area, so your locations don’t compete with each other.

A complete clinic profile and accurate surgeon listings can start helping within a few weeks. Higher map positions and AI recommendations for procedure searches tend to take three to six months, depending on how many clinics compete in your area. Many patients research surgery for months before booking a consultation, so a steady, trustworthy presence matters more than short bursts of activity.

No. The plan runs month to month, and you can cancel before the next billing date at any point. The clinic’s Google profile, directory listings and links remain in place after you leave.

Show each surgeon’s GMC number, whether they are on the GMC specialist register and in which specialty, and relevant memberships such as BAAPS or BAPRAS for aesthetic and plastic surgeons, or ISHRS and BAHRS for hair restoration surgeons. Royal College of Surgeons cosmetic surgery certification, where held, is also worth showing.

Make your service regulator clear too: in England, clinics carrying out surgical procedures must be registered with the CQC, and in Scotland, Wales and Northern Ireland independent clinics are regulated by Healthcare Improvement Scotland, Healthcare Inspectorate Wales and RQIA. Display your CQC rating once you have one.

Genuine before-and-after photos of your own patients can help people understand realistic outcomes, provided you have written consent, keep evidence that the images are unedited and taken in comparable conditions, and choose results that are typical rather than only your best cases. Pair them with clear information about risks and recovery, and never use them in a way that trivialises surgery.

Yes, with care. Typical price ranges and your consultation fee help patients plan and reduce enquiries that won’t proceed. Explain what is included — such as the surgeon’s and anaesthetist’s fees, hospital stay, garments and follow-up appointments — and that an exact quote follows consultation. Avoid discounts, “limited time” prices or seasonal deals, which professional guidance warns against for surgery.

Many clinics do, but introducing patients to a lender is usually credit broking, which needs FCA authorisation or an arrangement with an authorised firm. Promote finance factually, using wording your provider approves, and keep it separate from the clinical decision so patients choose the right procedure first and then consider how to pay.

Honest consultations, a genuine period for reflection and excellent aftercare lead to the reviews and personal recommendations most clinics depend on. Many patients come back years later for another procedure or a revision, so stay in touch sensibly with those who have agreed to hear from you.

Professional relationships matter too. GPs, dermatologists, breast care and weight management services, and other surgeons may refer patients when they trust your standards — including your willingness to tell people when surgery isn’t right for them.