SEO for accountants and bookkeepers
Win more local clients for your accountancy practice.
Sole traders, landlords and small businesses search for a local accountant they can trust with their tax and finances. Our next-generation local SEO puts your practice on Google Maps and in AI answers when a tax return deadline or a new company prompts that search.
For accountancy practices, bookkeepers and tax advisers · No contract · Cancel any time
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Swamped in January, quiet by March?
Online accountants undercut you
App-based firms with low monthly fees appear first in searches.
The January rush
Self assessment season is overwhelming, then enquiries slow right down.
Advice that a fee quote can’t show
Clients compare fees without seeing the advice and support behind them.
Referrals alone limit growth
Word of mouth is steady but rarely fast enough to grow the practice.
Why it matters
Why local SEO matters for accountants
Many small business owners and individuals still want an accountant they can meet, call and rely on locally. They search for one when they start a business, take on a rental property or face a change in their tax affairs — and they compare practices on reviews, specialisms and fees.
Changes such as the phased roll-out of Making Tax Digital for Income Tax are prompting many sole traders and landlords to look for help for the first time. AI assistants are increasingly asked to recommend local accountants who can support them.
We help your practice appear for those searches with an optimised Google profile, consistent listings, clear content about your services and specialisms and hand-built links from relevant business and local websites.
Tax returns, accounts and payroll people search for
Local SEO for each tax, accounts and bookkeeping service
From self assessment to limited company accounts, we build visibility for the clients you want.
Self assessment & personal tax
Seasonal demand that can turn into long-term clients.
People search
“tax return accountant near me” · “self assessment help”
Small business accounts
Sole traders and limited companies looking for ongoing support.
People search
“small business accountant near me” · “limited company accountant”
Bookkeeping & payroll
Recurring monthly services that build predictable income.
People search
“bookkeeper near me” · “payroll services small business”
Landlords & specialist tax
Property, VAT and Making Tax Digital support.
People search
“accountant for landlords” · “Making Tax Digital help”
What we do for accountants
More of the clients you want, from people who find you directly.
We build your practice’s visibility around the clients and services you want to grow, and make your expertise easy for people and AI tools to understand.
A practice profile built for first meetings
Your services, specialisms, office details, appointment options and team photos.
Practice details that match ICAEW, ACCA and AAT finders
The same name, address and phone number on professional body directories, UK listings and local sites.
Tax and deadline guidance clients can rely on
Clear guidance on deadlines, services and fees that helps clients and AI assistants.
Links from business and finance sites
Hand-built editorial links from business, finance and local websites.
How accountancy practices win more clients online
The accountants who gain the most new clients from search usually do four things well, and we handle every one for you.
01
Define your ideal clients
Visibility focused on the sectors and services you want more of.
02
Show your expertise
Helpful content on deadlines, tax changes and common questions.
03
Be clear about fees
Fixed-fee packages or guide prices make it easier to say yes.
04
Ask for reviews after year-end
Reviews that mention responsiveness and clear advice build trust.
Is it worth it?
What is a new client worth to you?
Enter what a typical new client is worth to your business — for example the value of the first job or booking, or what they spend with you in a year. We will show how many new clients a month would cover each plan.
We have started you at £1,500, a typical figure for accountants. Change it to your own.
This is simple maths, not a prediction: results depend on your market, your reviews and how well you convert enquiries. Judge it on calls, bookings and enquiries over three to six months.
Plans for accountants
Can pay for itself with a couple of new clients
Sole practitioners usually start on Starter. Established practices choose Growth, and multi-office firms choose Authority.
Local Starter
Sole practitioners and bookkeepers.
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Best for practices
Local Growth
Busy practices with several staff.
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- Content for each tax service and client sector
- Competitor benchmarking and AI visibility checks
- Wider citation and brand mention coverage
- 5 hand-built editorial links each month
Authority
Practices with several offices or a wide spread of specialist services.
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
SEO for accountants: your questions
Can you help me compete with online accountancy firms?
Yes. Many clients actively want an accountant they can meet or call directly, and local search favours genuinely local practices with strong reviews. We help you make that advantage clear — personal service, local knowledge and specialist expertise.
I run my practice from a home office. Will Google Maps show me?
If you meet clients at your home office, you can show your address; if not, we can set you up as a service-area business so your address stays private. Either way, we make sure your profile is configured correctly for how you work.
How long before new client enquiries pick up?
A refreshed profile and corrected directory entries can start to help in a matter of weeks. Climbing the map and featuring in AI answers usually takes three to six months, depending on how many practices compete in your town.
Building visibility in the autumn means you’re well placed for the surge in self assessment searches ahead of the 31 January deadline.
Can you help us target a particular sector?
Yes. Many practices grow fastest by specialising — for example in landlords, contractors, construction, hospitality or medical professionals. We can build content and visibility around those sectors so you attract more of the clients you work with best.
Do we have to commit for a full tax year?
No. Your plan runs month to month, and you can cancel before the next billing date if the practice’s priorities shift. Anything already built, such as your Google profile, listings and links, stays where it is.
Beyond SEO, what are the best ways for an accountant to win clients?
Relationships with solicitors, mortgage brokers, financial advisers, banks’ local business teams and business networking groups can all provide steady referrals. Many small business owners ask these advisers who they use.
Fixed-fee packages make your services easier to buy and compare. Clear monthly packages that include accounts, tax returns and support are often more attractive than hourly billing for small business clients.
How can I turn self assessment clients into year-round clients?
Offer bookkeeping, quarterly updates or advisory check-ins as natural next steps — especially for sole traders and landlords affected by Making Tax Digital for Income Tax, which requires quarterly digital updates for those within scope. Spreading work through the year also eases the January rush.
Which accountancy memberships and approvals are worth showing?
Professional body membership such as ICAEW, ACCA, AAT or CIOT, your firm’s regulation and supervision details, and any software partner status (for example with major cloud accounting platforms) all reassure clients. Show them clearly on your website and Google profile.
What content works best for accountancy websites?
Clear, up-to-date guides on deadlines, allowances and common questions — written in plain English for your target clients — build trust and help you appear in search and AI answers. Keep them reviewed regularly, as tax rules and thresholds change.
Be the accountant they trust first.
Next-generation local SEO and AI search for accountants from £399/month. No contract.