Attract more local clients to your law firm.

We keep all content accurate, measured and free from misleading claims, and we’re happy to work alongside your compliance processes. Solicitors in England and Wales should make sure their marketing follows the SRA Standards and Regulations and general UK advertising rules.

In practice, that means accurate descriptions of services, no exaggerated claims about outcomes, correct use of titles, and genuine reviews only. Content written this way is also what clients and AI assistants trust most.

Each office can have its own optimised Google profile and local visibility. The Authority plan includes multi-location strategy, so every office appears in its own area without competing with your other branches.

Yes. Local search favours genuinely local firms with strong reviews, and many clients prefer a solicitor they can speak to and visit. We help you highlight that advantage — local knowledge, a named contact and clear, transparent fees.

Updating each office profile and correcting directory entries can make a difference within weeks. Higher map positions and AI recommendations usually take three to six months to establish, and conveyancing or family law in a busy town may sit at the longer end of that.

No. The plan rolls monthly, so the firm can cancel before its next billing date whenever circumstances change. Office profiles, legal directory listings and links we have built all remain in place.

Relationships with local estate agents, mortgage brokers, financial advisers and accountants remain valuable, as they’re often asked to recommend a solicitor. Be aware that referral arrangements are regulated, and referral fees are banned in some areas such as personal injury.

Community presence still matters for high street firms: free will clinics, talks for local groups and helpful guides on topics like lasting powers of attorney build trust and generate enquiries.

Firms regulated by the SRA must publish price and service information for certain services, including residential conveyancing, probate and some employment tribunal claims, along with the SRA digital badge on their website. Presenting this information clearly and helpfully can also be a real selling point.

Invite genuine reviews from satisfied clients once a matter is complete, and respond to all reviews professionally without disclosing any confidential information. Reviews that mention responsiveness and clear communication are particularly persuasive for prospective clients.

Plain-English guides that answer the questions clients actually ask — how long conveyancing takes, what probate involves, what happens at a first family law meeting — build trust and help you appear in search and AI answers. Keep them accurate and review them regularly as rules change.