Fill more tables from local search.

Accurate opening hours (including holiday hours), an up-to-date menu, a booking or ordering link, attributes like outdoor seating or wheelchair access, and plenty of recent, appetising photos. Profiles with complete information and fresh photos tend to attract far more clicks.

We keep all of this accurate and consistent, so diners — and AI assistants answering questions about where to eat — always have the right information.

Yes. Diners often search for what they want to eat or what they need — “vegan brunch”, “gluten-free pizza”, “Sunday roast” — so we make sure your menu, profile and content clearly reflect those options. That also helps AI assistants recommend you for specific requests.

Groups usually choose Authority. Each restaurant gets its own optimised profile and is built up in its own neighbourhood, so one site’s diners aren’t pointed to another.

Profile improvements — especially photos, menus and correct hours — can help within weeks. Climbing the map and being picked by AI tools for “dinner near me” takes longer, usually three to six months depending on how crowded your high street is, so start before the Christmas party season if you can.

No. There’s no minimum term: you pay monthly and can cancel any time before the next billing date. Your restaurant’s profile, listings and links remain where they are.

Building a list of regular customers — through a simple loyalty scheme or email list — gives you a direct way to promote quieter nights, new menus and events without paying for advertising.

Midweek offers, set menus, themed nights and events such as quizzes or live music give people a reason to visit on quieter days. Partnering with nearby businesses, theatres or venues for pre-show menus can also bring steady trade.

Delivery platforms can reach new customers, but commissions can be significant. Many independents use them for discovery while encouraging regulars to order directly — for example through their own website or by phone — where margins are better.

Respond promptly, politely and briefly, acknowledge the issue, and invite the customer to contact you directly to resolve it. Future diners read your responses as much as the reviews themselves, and a calm, professional reply can turn a negative into a positive impression.

A strong food hygiene rating is a powerful trust signal — display it prominently, and note that displaying it is a legal requirement in Wales and Northern Ireland. Clear allergen information is also legally required and increasingly important to diners, so make it easy to find on your menu and website.