SEO for hotels, B&Bs and guest houses
Win more direct bookings for your hotel or B&B.
Travellers search Google Maps, compare reviews and increasingly ask AI assistants where to stay. Our next-generation local SEO helps your hotel, B&B or guest house appear when they do — and gives them good reasons to book with you directly.
For independent hotels, B&Bs, guest houses and inns · No contract · Cancel any time
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Paying OTA commission on every room?
Booking sites take a big cut
Commission on every online travel agent booking eats into your margin.
Guests don’t find you directly
Large booking platforms dominate the search results for your town.
Empty rooms midweek and off-season
Weekends and summer fill, but the rest of the year is hard work.
Your listing is out of date
Old photos and incomplete details make guests look elsewhere.
Why it matters
Why local SEO matters for hotels and B&Bs
Guests often start by searching for somewhere to stay in a town, near a venue or close to an attraction. They compare photos, reviews and prices on Google Maps and in Google’s hotel results, then decide whether to book through a booking site or with you directly.
Many travellers now ask AI assistants for recommendations, such as “a dog-friendly B&B near the coast path” or “a quiet small hotel close to the station”. Those tools rely on accurate, detailed information about your rooms, location, facilities and reviews.
We help your property appear for those searches with an optimised Google profile, consistent listings, clear content about your rooms and local area, and hand-built links from travel, lifestyle and local websites.
Short breaks, weddings and business stays
Local SEO for every reason people stay
Guests search by place, occasion and need, so we build visibility for the stays you want more of.
Places to stay nearby
Travellers looking for a room in your town or village.
People search
“b&b near me” · “small hotel in [town]”
Short breaks & occasions
Couples and families planning a weekend or celebration.
People search
“romantic weekend away [area]” · “boutique hotel [town]”
Events, venues & attractions
Guests visiting for a wedding, race, festival or walk.
People search
“hotel near [venue]” · “B&B close to [attraction]”
Specific needs
Guests who need to know you can accommodate them.
People search
“dog friendly B&B” · “hotel with parking [town]”
What we do for hotels and B&Bs
More guests who book with you directly.
We make your property easy to find and easy to choose, with the details guests and AI tools need to book with confidence.
A hotel profile that fills rooms
Accurate details, amenities, check-in times, booking links and fresh photos of rooms and breakfast.
Identical details on every travel site
Accurate details across travel directories, tourism sites and UK listings.
Room and area pages for guests and AI
Rooms, facilities, local walks, venues and policies described clearly.
Links from tourism and travel writers
Hand-built editorial mentions from travel blogs, tourism boards and local what’s-on websites.
How hotels and B&Bs win more direct bookings
Independent properties that win the most direct bookings tend to get four things right. We take care of all of them.
01
Show every room honestly
Clear, recent photos and descriptions of each room type.
02
Make booking with you simpler than an OTA
A simple booking engine and clear reasons to book with you.
03
Answer every guest review
Thoughtful replies show future guests how you look after people.
04
Show off the surrounding area
Helpful guides to walks, venues and places to eat nearby.
Is it worth it?
What is a new booking worth to you?
Enter what a typical new booking is worth to your business — for example the value of the first job or booking, or what they spend with you in a year. We will show how many new bookings a month would cover each plan.
We have started you at £400, a typical figure for hotels & B&Bs. Change it to your own.
This is simple maths, not a prediction: results depend on your market, your reviews and how well you convert enquiries. Judge it on calls, bookings and enquiries over three to six months.
Plans for hotels and B&Bs
Can pay for itself with a few more commission-free stays each month
Most B&Bs and guest houses start on Starter. Small hotels in busy destinations choose Growth, and groups choose Authority.
Local Starter
B&Bs, guest houses and inns.
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Best for small hotels
Local Growth
Small hotels in competitive destinations.
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- Content for your rooms, area and occasions
- Competitor benchmarking and AI visibility checks
- Wider citation and brand mention coverage
- 5 hand-built editorial links each month
Authority
Hotel groups and multiple properties.
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
SEO for hotels and B&Bs: your questions
Can you help us take more direct bookings instead of relying on booking sites?
Yes. Online travel agents are useful for reaching new guests, but commission on every booking adds up. We build your own visibility on Google Maps, in Google’s hotel results and in AI recommendations, so more guests find your website and book with you directly.
Clear room information, an easy booking engine and simple reasons to book direct — such as flexible terms or a small extra — help turn those visits into bookings.
Will you keep our room descriptions and policies accurate?
Yes. We describe your rooms, facilities, accessibility, parking, pet policy and check-in times accurately and consistently everywhere guests look. Honest, detailed information builds trust, reduces disappointed guests and helps AI assistants recommend you for the right stays.
We have more than one property. Which plan do we need?
The Authority plan includes multi-location strategy, giving each property its own optimised profile and visibility in its own area.
When will we see more guests booking direct?
Updated room photos, rates links and accurate directory entries can help within a few weeks. Stronger map positions and AI recommendations usually build over three to six months, depending on how many places to stay compete nearby. Guests often book summer and festive stays months ahead, so start well before the season you want to fill.
We close for part of the winter. Are we tied in all year?
No. You pay monthly and can cancel ahead of the next billing date whenever you like, including when you shut for the season. Your Google profile, travel listings and links stay in place.
Beyond SEO, what are the best ways for a B&B or small hotel to grow?
Repeat guests are valuable, so keep in touch with past guests who agree to hear from you, and give them a reason to come back, such as an off-season offer. Relationships with local wedding venues, event organisers, walking groups and businesses that need accommodation for visitors can bring steady bookings.
Packages that combine a stay with dinner, a local attraction or an activity can help fill quieter midweek and off-season nights.
Should we stay on Booking.com and Expedia?
For many independent properties, online travel agents are an important source of bookings, particularly for guests who have never heard of you. A balanced approach is to use them for reach while building direct bookings through your website, Google profile and repeat guests, where you keep more of each booking.
How should we respond to reviews?
Reply to every review, positive or negative, promptly and politely. For negative reviews, acknowledge the issue, explain briefly what you have done about it and invite the guest to contact you directly. Future guests read your replies to see how you look after people.
What reassures guests booking with us direct rather than through an OTA?
Recent guest reviews, honest photos of every room type and clear policies matter most. A quality grading from VisitEngland or the AA, local and tourism awards, food hygiene ratings and accessibility information are also worth showing on your website and profile.
Be the place they book first.
Next-generation local SEO and AI search for hotels and B&Bs from £399/month. No contract.