More direct bookings for your holiday cottages.

Yes. Google’s guidelines treat individual holiday homes as ineligible for a Business Profile, because a profile needs in-person contact with customers during stated hours. A letting company with an office that guests can visit is usually eligible, and we can optimise that profile if you have one.

For individual properties, most visibility comes from your own website, Google’s vacation rental results through the platforms and software you already use, tourism and cottage directories, and the information AI assistants find about you. We work on all of those.

Yes. Booking platforms are useful for reaching new guests, but their fees add up across a season. We build your own visibility on Google and in AI recommendations so more guests find your website, and we make sure each property page gives them the details and confidence to book with you directly.

The Authority plan includes multi-location strategy, giving each area and letting office its own visibility, with property and destination content for every place you let.

Well before the season. Better property pages and directory listings can start bringing direct enquiries within weeks, but stronger Google visibility and AI recommendations generally take three to six months, depending on how many cottages compete in your area. Many families book summer stays in January and February, so autumn is a sensible time to begin.

No. You pay monthly with no fixed term, so you can cancel before the next billing date, whether you sell up or simply take a property off the market. Any profile, listings and links we have built stay in place.

For most owners, yes, at least for now. The platforms bring guests who have never heard of you, and many of those guests look for you directly next time. A balanced approach is to use them for reach while steadily building direct bookings through your website, past guests and local partners, where you keep more of each booking.

If you genuinely welcome dogs, it can be a strong reason to choose you, because many owners struggle to find properties that are truly suitable. Be specific about how many dogs you accept, any size limits, any charge, whether the garden is fully enclosed and which rooms dogs can use.

Pair that with practical local information, such as dog-friendly beaches, walks and pubs nearby, so guests and AI assistants can see the property really suits a holiday with a dog.

Recent guest reviews, honest photos of every room and clear sleeping arrangements matter most. A quality grading from VisitEngland, VisitScotland or Visit Wales, membership of a recognised self-catering association, tourism awards and clear booking terms also help. In Scotland, your short-term let licence number must appear on your adverts and listings, and showing it clearly also reassures guests that you are operating properly.

Short breaks, flexible changeover days and midweek stays often suit couples, retired guests and people working remotely. Promoting winter walking, autumn colours, local events and cosy features such as a log burner gives guests a reason to visit out of season, and past guests are often the easiest people to tempt back for a quieter week.