Help families find your care service when they need it.

Yes. We write in a calm, plain and respectful tone, with no pressure or sales language, and we’re happy for your registered manager to review everything before it goes live. We avoid claims about care quality or outcomes that you can’t support, and we never describe your service in ways that could mislead families or conflict with your inspection reports.

We focus on what families genuinely need to know: the services you provide, the areas you cover, how care is arranged and paid for, and how to speak to someone.

Yes, in England. Once CQC has published an overall rating for your service, you must display it at your location and on any website where you describe your service, no later than 21 calendar days after publication. We help make sure your rating is shown correctly on your website and that your Google profile and listings point families to accurate information.

The Authority plan includes multi-location strategy, so each branch or home has its own optimised Google profile and appears for families in its own area without competing with your other locations.

Updating your Google profile with your rating, areas covered and team photos can help within a few weeks. Choosing care is often a long, careful decision, and a stronger position on the map and in AI answers usually takes three to six months, depending on how many providers serve your area.

No. Payment is month by month, and you can cancel before the next billing date at any time. The Google profile, care directory listings and links we have built for your service stay in place.

Clear information about fees helps families plan and builds trust. The Competition and Markets Authority has published consumer law guidance for care homes that expects fees and key terms to be explained clearly and early. Home care agencies can help families by explaining hourly rates, minimum visit lengths and any differences for evenings, weekends or live-in care.

Your registration and current inspection rating come first: CQC in England, the Care Inspectorate in Scotland, Care Inspectorate Wales or RQIA in Northern Ireland. Your registered manager’s qualifications and experience, staff training such as the Care Certificate, and specialist training in areas like dementia also reassure families.

Membership of a recognised provider association and any local authority framework you are on are also worth mentioning, as long as the information is current.

Gently, and with care. Invite feedback from clients and families once care is settled, never at the point of assessment or during a difficult time. Keep each reply short and kind, and never mention a client’s health, care plan or personal circumstances in public.

Relationships matter most: with GP practices, hospital discharge teams, social workers, local authority commissioners, dementia support groups, faith communities and other local charities. Many providers also run information sessions or dementia-friendly events, which help families feel they know you before they need you.