Help the right clients find your therapy practice.

Yes. We write in a calm, plain and non-pressured tone, and you review everything before it goes live. We describe your qualifications, registration and way of working accurately, and we never make claims about outcomes, “cures” or recovery times that you can’t support. Professional codes, including those of BACP, UKCP and NCPS, expect advertising to be honest and accurate, and advertising in the UK must also follow the CAP Code.

We focus on what someone needs to know before reaching out: who you work with, how sessions run, what they cost and how to make contact.

Carefully. Confidentiality comes first, and some professional codes go further than general advice — the UKCP code, for example, says members should not include client testimonials in any advertising. Check your own body’s code before using testimonials anywhere. We will never suggest nudging clients for feedback, and we never draft, buy or arrange reviews for a practice.

Trust for therapists usually comes from other signals: a clear registration, a well-written profile, honest information about your approach and fees, and mentions on reputable local and professional sites. If a client chooses to leave a review, any reply should be brief and should never confirm that the person is, or was, your client.

Google Business Profiles are for businesses that meet clients in person during their stated hours, so an online-only practice isn’t eligible. If you have a therapy room where you see clients during your stated hours, that address may be eligible, although Google excludes ongoing services at a location you don’t own or have the authority to represent, so renting a room by the hour in someone else’s centre needs checking against the guidelines. If you see clients at home, think carefully about privacy before listing it. Online-only therapists can still build strong visibility through their website, directory profiles and AI search, and we tailor the plan to how you work. Practices with several rooms or locations usually suit the Authority plan.

Tidying your directory profiles and Google listing can make a difference within a few weeks. Showing higher on the map and being suggested by AI assistants usually takes three to six months, depending on how many therapists practise near you. Because people often wait weeks before reaching out, a steady presence matters.

No. You pay a month at a time and can stop before the next billing date whenever your practice is full. Your Google profile, therapy directory listings and any links we have earned stay in place.

Counselling and psychotherapy aren’t statutorily regulated in the UK, so clients rely on voluntary registers to check who they are speaking to. Membership of a register accredited by the Professional Standards Authority — such as those held by BACP, UKCP or NCPS — is the clearest signal, along with your membership grade and any accreditation, used exactly as your body allows.

Your core training, the approaches you use, any specialist training (for example in trauma, couples work or working with young people) and the fact that you have regular supervision and professional indemnity insurance are also worth explaining in plain language.

Usually, yes. Clear fees, session length, how often sessions usually take place and your cancellation policy help people decide whether they can commit before they make contact, which can make the first step less daunting. If you offer concessions or a free introductory call, say so simply and explain how it works.

For most therapists, yes. Many clients search professional registers and directories such as BACP’s, UKCP’s or NCPS’s, Counselling Directory and Psychology Today, and AI tools often draw on them too. Keep every profile complete, consistent with your website and up to date — especially your availability, fees, location and whether you offer online sessions.

Relationships with local professionals matter: GPs, other therapists who refer on when they are full or when a client needs a different approach, employee assistance programmes, schools, charities and support groups. Being clear about what you do and don’t work with makes it easier for others to refer the right people to you, and referring on well is part of good practice.