Help families find your funeral service when they need you.

Yes. Every page is written gently and plainly for people who are grieving, never with a hard sell, and you can read and approve each piece before we publish it. Content about costs, funeral plans and options must be accurate and must not mislead families at a difficult time.

We focus on information families genuinely need: what to do when someone dies, the choices available, what your price list includes and how to contact you at any hour.

Yes. Under the CMA’s Funerals Market Investigation Order 2021, funeral directors must publish a standardised price list on their website, one click from the home page, and display it in their branches, along with other information such as an additional options price list. We make sure your price list is easy to find and that your Google profile and service pages point families to it clearly.

The Authority plan includes multi-location strategy, so each branch has its own optimised Google profile and appears for families in its own area without competing with your other branches.

Tidying your Google profile, price list link and directory entries can make a difference within a few weeks. Families rarely plan ahead, so the searches you want happen year-round, but stronger map positions and AI recommendations usually take three to six months to build, depending on how many chains and independents serve your area.

No. You pay month by month and can stop at any point before the next billing date. The work already done for your funeral home, including the Google profile, directory entries and links, is left in place.

Gently, and never at the time of arranging. Many funeral directors include a short note with their final correspondence a few weeks after the funeral, inviting feedback if the family feels able to give it. Reply to every review briefly and warmly, without sharing personal details about the person who died or the arrangements.

Membership of the National Association of Funeral Directors (NAFD) or the National Society of Allied and Independent Funeral Directors (SAIF) is voluntary but widely recognised, as both have codes of practice and complaints processes. Funeral directing qualifications, years in the community and whether you are independent or family-owned also matter to many families.

In Scotland, funeral directors must follow the statutory Code of Practice under the Burial and Cremation (Scotland) Act 2016 and are subject to inspection, which is worth mentioning. England and Wales have no equivalent statutory scheme yet, although the UK Government has said it will bring forward proposals to regulate the funeral sector.

Pre-paid funeral plans came under Financial Conduct Authority regulation on 29 July 2022, so if you offer or promote plans, you must be authorised by the FCA or act as an appointed representative of an authorised provider, and your marketing must follow the rules that apply. Check your arrangements with your plan provider before publishing anything.

Long-standing relationships matter most: with clergy, celebrants, care homes, hospices, florists and local cemeteries and crematoria. Many independents also support bereavement groups, host remembrance services or share plain guidance on what to do when someone dies, which helps families feel they know you before they ever need you.