More students for your language courses.

Yes. Many learners prefer a school they can visit, even if some lessons are online, and parents and employers often want someone local. If students come to your classrooms, your Google profile can show your address; if you teach at clients’ offices or in community venues, a service area covers the towns you reach.

For online-only courses we focus on your website, course pages and reputation across education and language directories, so you can appear in wider searches and AI answers. We also keep claims accurate: we only mention accreditation, exam centre status or results you can back up.

The Authority plan includes multi-location strategy, giving each centre its own optimised profile and visibility in its own area. If you run a single school with several languages and teachers, Growth is usually the better fit.

It can. An improved Google profile and accurate listings can bring extra course enquiries within a few weeks. Higher map positions and AI recommendations tend to take three to six months, depending on how many schools and tutors compete locally, so starting a term or two before your main intake gives the work time to build.

No. Billing is monthly with no fixed term, so you can cancel before the next payment date if a quiet summer makes that sensible. The Google profile, listings and links we have built for your school stay in place.

Teacher qualifications such as CELTA or Trinity CertTESOL for English teachers, degrees and teaching qualifications for other languages, native or near-native fluency and years of teaching experience all help. If you prepare students for exams such as IELTS, DELF, DELE or Goethe-Zertifikat, say which ones and whether you are an approved exam centre.

For English language schools welcoming students from abroad, Accreditation UK, run by the British Council in partnership with English UK, is the trust signal agents and students look for. Only describe yourself as accredited once you have been inspected and approved.

A clear safeguarding policy, a designated safeguarding lead and suitable checks for staff are what parents expect. Since January 2026, self-employed teachers in an eligible role working directly with children can apply for an enhanced DBS check themselves through a registered umbrella body. If you arrange homestays for international students under 16 lasting 28 days or more, check your duty to notify the local authority under private fostering rules.

Many schools are busiest in September and January, when people make plans, and quieter in summer. Publish start dates well ahead, offer short intensive courses before holidays, run taster sessions and give existing students an easy way to rebook the next level before their course ends. Learners who move up a level with the same group are your most reliable income.

Employers look for a provider who can assess levels, tailor content to their sector and report on progress. A clear business training page, examples of the kinds of courses you run, flexible delivery at their offices or online, and links with local chambers of commerce and business networks all help. Ask satisfied HR or training managers for a review or referral.

Usually, yes. Learners compare schools before they get in touch, so a clear course fee, the number and length of sessions, class sizes, whether materials are included and your refund terms help the right people enrol. For corporate work, a guide price or a starting rate is enough to show you are in their budget.