Fill more classes, clubs and holiday camps.

It depends. Google’s guidelines say an ongoing class at a location you don’t own or have the authority to represent isn’t eligible for a Business Profile, so a profile at a hired hall usually isn’t allowed. We’ll check what fits Google’s current guidelines for how you work — for example, if you have your own staffed venue or office — and where a profile isn’t possible we’ll focus on your website, a page for each venue and directory listings so parents can still find you.

The Authority plan includes multi-location strategy, giving each venue or territory its own page and visibility in its own area, with a Business Profile wherever you’re eligible for one. If you run one main venue with a team of coaches, Growth is usually the better fit.

Franchisees should check what their franchise agreement allows for websites, listings and branding. We work within those rules and focus on the local signals you control.

Sorting out your profile and family directory entries can bring more enquiries within a few weeks. Climbing the map and being suggested by AI assistants for clubs and camps tends to take three to six months, depending on how many other providers are nearby.

Parents often book summer camps in spring and weekly clubs before each term starts, so starting a few months ahead of your busiest period puts you in a stronger position.

No. You pay a month at a time and can cancel before the next billing date, so a slow half-term is never a trap. Your club keeps the profile, listings and links we have set up.

In England, some activity-based provision is exempt from compulsory registration — for example, coaching in one or two activities such as sports or performing arts, within the limits in the government’s exemptions guidance. Provision that falls outside the exemptions, such as a multi-activity holiday club caring for under-8s for more than two hours a day, may need to register. Check the current guidance carefully, as it is an offence to provide childcare that needs registering without being registered.

Even if you’re exempt, joining the voluntary part of the Childcare Register can be worth it, because parents usually need a registered provider to pay with Tax-Free Childcare or existing childcare vouchers. If you register, say so clearly on your website and booking pages.

HAF is a Department for Education programme in England that funds holiday activities and a healthy meal for children eligible for benefits-related free school meals, mainly over the Easter, summer and Christmas holidays. Local councils commission providers, usually through an open application process, so contact your council’s HAF team to find out when it next invites applications and what it expects on food, physical activity, safeguarding and DBS checks.

Many schools buy in after-school clubs, lunchtime sessions or PE support, and some let providers run holiday camps on site. Approach headteachers or school business managers with a clear offer, your safeguarding policy, DBS and insurance details, and examples of sessions you run. A good relationship with a school can also mean flyers in book bags, a mention in the newsletter and a link from the school website.

Offer existing families the chance to rebook before places go on general sale, and make it easy with a simple online booking system. Short progress updates, end-of-term showcases or award badges help parents see the value. When popular sessions fill, keep a waiting list and use it to decide where to add a new class or venue.

Show coaching qualifications and national governing body awards for each activity, enhanced DBS checks, safeguarding training, paediatric or sports first aid, and your public liability insurance. If you’re on the Ofsted Childcare Register or approved for Tax-Free Childcare, say so. Named coach profiles with photos reassure parents more than a generic “fully qualified staff” line.