Help more local families find and visit your school.

Yes. We keep claims about exam results, inspection outcomes and destinations factual and checkable, and we’re happy for your head or bursar to review content before it goes live. School advertising is covered by UK advertising rules, and the Advertising Standards Authority has upheld complaints about schools calling themselves “top” or their results “excellent” without evidence.

We describe results with the year, the measure and the number of pupils where relevant, and we link to your actual inspection report rather than paraphrasing it.

If your schools are on different sites, the Authority plan includes multi-location strategy, giving each one its own optimised profile and visibility in its own area. A single-site school with several sections is usually well served by Growth.

A complete Google profile and corrected school listings can help within a few weeks. Better map positions and appearing in AI answers usually take three to six months, depending on how many schools compete for families nearby. Because parents often research a year or more before entry, the benefit tends to show in open day bookings and registrations for the following intake.

No. The school pays monthly, with no fixed term, and can cancel at any point before the next billing date. The Google profile, listings and links we have built stay in place for the school.

Link to your latest inspection report from the Independent Schools Inspectorate or Ofsted, depending on which inspects your school, and show any membership of associations within the Independent Schools Council. Parents also value clear information on safeguarding, class sizes, teaching staff, specialist support and your DfE registration details, such as age range.

Show fees for each year group including VAT, and say clearly what is and isn’t included, such as lunches, trips and uniform. Since 1 January 2025, VAT at the standard rate applies to most private school fees across the UK. A legal challenge was dismissed by the High Court and the Court of Appeal and is due to be heard by the Supreme Court in December 2026, so keep wording factual and up to date.

Reply to every enquiry within a working day, offer a choice of open events and private tours, and make booking possible online. A short, personal follow-up from admissions after a prospectus download often does more than another brochure.

After a visit, follow up with the next step in the process, such as a taster day or assessment date, and keep in touch with families who are deciding over several months.

If you offer means-tested bursaries or scholarships, explain clearly who they are for, how to apply and the deadlines. Many families assume support isn’t available or don’t know how to ask, so a clear, discreet bursary page can widen your pool of applicants.

Relationships with local nurseries and pre-schools, community use of your facilities, holiday clubs, taster days and partnership work with local state schools all help families get to know you. Current parents remain one of the most trusted sources of recommendation, so keep them informed and give them reasons to talk about the school.