Fuller classes for your dance school.

It depends. Under Google’s rules, a regular class held somewhere you neither own nor have authority to represent can’t have its own Business Profile, so a weekly booking at a church or scout hall normally won’t qualify. We’ll check what fits Google’s current guidelines for how you work, and where a profile isn’t possible we’ll focus on your website, directory listings and exam board listings so families can still find you.

The Authority plan includes multi-location strategy, giving each venue or studio its own optimised profile and visibility in its own area. If you run one studio with several teachers, Growth is usually the better fit.

Sorting out your profile and class listings can start to help within a few weeks. Higher map positions and mentions in AI answers normally take three to six months, depending on how many dance schools compete nearby.

Starting well before September and January puts you in a stronger position when most families and adults look for a new class.

No. You pay month to month, so you can stop before any billing date, including over the long summer break. Your Google profile, class directory listings and links all stay where they are.

Show each teacher’s dance teaching qualification and their membership of an exam board such as the RAD, ISTD, IDTA or BBO — for example, only RAD Registered Teachers can enter pupils for RAD exams. Parents also look for enhanced DBS checks, safeguarding training, first aid and insurance, so mention them clearly on your website and Google profile.

Possibly. Children taking part in performances often need a child performance licence from the council where they live, unless an exemption applies, such as a Body of Persons Approval from the council where the show takes place, where no child is paid. Rules on chaperones also apply. Check with your local council well before the show, because applications need notice.

Usually, yes. Parents compare schools before they get in touch, so clear termly or monthly fees, the length of each class, any sibling or multi-class discounts and the likely extra costs — uniform, exam fees and show costumes — help the right families book a trial. Explaining your notice and refund terms simply avoids misunderstandings later.

Give every child something to work towards, such as a graded exam, a medal test, a show or a new class when they move up an age group. Regular updates to parents, a friendly welcome at drop-off and simple re-enrolment before the end of term all help. Sibling discounts and adult classes for parents can keep whole families involved.

Word of mouth among parents is often a big source of new pupils, so a good reputation at the school gate matters. Ask your families for a review after a show or exam results, offer a bring-a-friend trial week, and build relationships with local nurseries, primary schools, after-school clubs and theatre groups. Taster sessions at summer fairs and community events are a natural way to meet new families.