Fill your places with local families.

Yes. We keep information about funded hours, inspection outcomes and staffing accurate and up to date, and we’re happy for your manager to review content before it goes live. Funded childcare rules and the Ofsted inspection framework have both changed recently, so we avoid wording that could mislead parents.

We focus on what parents genuinely want to know: ages and sessions, how settling in works, what is included in your fees and how to arrange a show-round.

The Authority plan includes multi-location strategy, giving each setting its own optimised profile and visibility in its own catchment. If you run a single nursery with several rooms, Growth is usually the better fit.

A tidier Google profile and corrected childcare listings can start helping within a few weeks. Stronger map positions and AI recommendations tend to take three to six months, depending on how many settings compete near you, so starting well before your spring push for September places pays off.

No. Every plan runs month to month, so you can stop before the next billing date once your waiting list is healthy. Anything we have built for your setting, including the Google profile, directory listings and links, remains yours.

Show your Ofsted registration and latest inspection outcome, and link to the report. Parents also value seeing staff qualifications, paediatric first aid training, your approach to safeguarding and any memberships, such as a nursery trade association. Be accurate about Ofsted’s newer report card grades rather than using older wording.

Usually, yes. Parents find funded childcare confusing, so a clear explanation of your session fees, how funded hours work at your setting and any charges for meals, nappies or extra hours helps the right families get in touch. Clear information also reduces enquiries that don’t convert.

Make booking a show-round easy online, follow up within a day or two, and give parents something to take away, such as a short guide to fees, funding and settling in. Introducing the room leader they would actually work with makes a strong impression.

Many parents visit several settings, so a friendly, prompt follow-up and a clear next step, such as a deposit or registration form, often make the difference.

Places often free up when older children leave for school in September, so start promoting those places in the spring. A waiting list and regular updates to families on it help you fill rooms smoothly, and visibility for baby and toddler places throughout the year keeps your youngest rooms full.

Relationships with local schools, children’s centres, family hubs, baby groups and antenatal classes can bring steady recommendations. Being listed with your local authority’s family information service and taking part in community events helps parents get to know you before they need a place.