More students on the mat at your martial arts school.

It depends. Google’s guidelines say an ongoing class at a location you don’t own or have the authority to represent isn’t eligible for a Business Profile, so a profile at a hall you hire by the hour usually isn’t allowed. If you have your own dojo or a dedicated unit you run, we set up a full profile there. If not, we focus on your website, governing body club listings and directories so people can still find you.

The Authority plan includes multi-location strategy, giving each dojo or academy its own optimised profile and visibility in its own area. If you run one academy with several instructors and styles, Growth is usually the better fit.

Filling out your profile with styles, ages and trial details, and fixing your listings, can bring more trial bookings within a few weeks. Ranking higher on the map for searches like “BJJ near me” and being suggested by AI assistants usually takes three to six months, depending on how many clubs and academies are nearby.

Starting in the autumn puts you in a stronger position for January and September, when many adults and families look for a new activity.

No. Our plans are monthly too, with no fixed term, and you can cancel before the next billing date whenever you choose. The Google profile, club listings and links we set up for your school all stay in place.

There’s no legal licence to teach martial arts in the UK, so parents rely on other signals. Show each instructor’s grade and coaching qualifications, your affiliation to a governing body or association — such as British Judo, British Taekwondo or the UK Brazilian Jiu Jitsu Association — plus enhanced DBS checks, safeguarding training, first aid and insurance. Naming your club welfare officer reassures families too.

They may. New subscription contract rules under the Digital Markets, Competition and Consumers Act are due to start in January 2027, bringing clearer pre-contract information, renewal reminders, cooling-off rights and an easy way to cancel. If you sell rolling or fixed-term memberships, review your sign-up process and terms now and take advice on how the rules apply to you.

Usually, yes. People compare clubs before they get in touch, so a clear monthly fee, what it includes, any joining fee and the likely extra costs — uniform, licence or association membership, grading and competition fees — help the right people book a trial. Simple, fair notice and cancellation terms build trust and avoid disputes later.

Give beginners a clear path: a structured starter course, a welcome from the instructor, a check-in after the first few classes and an early goal, such as a first grading or stripe. Adults stay for the people as much as the training, so a friendly culture matters. Family memberships and parent classes can keep whole households training together.

Word of mouth among parents and training partners is often a big source of new students, so ask your members for a review after a grading or competition and offer a bring-a-friend week. Demonstrations at school fairs, holiday camps, self-defence workshops for local employers and links with primary schools, gyms and youth groups are natural ways to meet new people.