Fill more boarding places, all year round.

Yes. In England, licence holders must show their name and licence number clearly on any website used for the licensed activity, and we make sure that is in place. Where you hold a high star rating, we present it accurately alongside the issuing council so owners and AI tools can see it.

We never overstate your rating or describe facilities you don’t have. Accurate information is what owners trust and what keeps you within your licence conditions.

Yes. Google expects a business that receives customers at its address to show that address, so if owners drop off and collect pets at your home, your profile normally needs it. If you only collect and return pets and owners never come to you, a service-area profile with the address hidden may suit you better. We help you choose the option that fits Google’s guidelines, your home and your licence.

The Authority plan includes multi-location strategy, giving each kennel, cattery or day care site its own optimised profile and visibility in its own area.

Improving your Google profile and pet directory listings can bring extra enquiries within a few weeks. Rising up the map for “kennels near me” and being suggested by AI assistants generally takes three to six months, depending on how many boarders are nearby. Because owners book summer stays from January onwards, starting in the autumn gives that work time to build.

No. You pay month to month, and you can cancel any time ahead of your next billing date if the pens are full. Your Google profile, pet listings and links remain exactly where we put them.

Many boarding businesses balance the year with dog day care, short weekend stays and stays for owners going into hospital, moving house or having building work done. Promoting these services clearly, with their own pages and Google profile services, helps you appear for searches that aren’t tied to holidays.

Some kennels and catteries also offer modest off-peak pricing or reward owners who book term-time stays. Keep any offer simple and clearly explained.

Your licence and star rating, your vaccination policy, real photos of kennels, pens and exercise areas, daily routines, how you handle medication and special diets, and which vet you use in an emergency. Inviting owners to look around before booking, and sending a photo or update during the stay, also builds confidence and leads to stronger reviews.

Clear prices per night, with any charges for sharing, medication, collection or peak dates explained, help owners decide quickly and reduce enquiries that don’t convert. If you set minimum stays or deposit rules for busy periods, say so plainly.

Local vets, groomers, dog trainers, pet shops, breed clubs, cat rescue groups and dog walkers who don’t offer overnight care are natural partners. Many owners ask them for recommendations, and a reciprocal arrangement — for example, recommending a groomer for a pre-collection bath — can bring steady bookings.