Help horse owners find a farrier they can trust.

Yes. The Farriers Registration Council’s Code expects publicity to be lawful, decent, honest and truthful, and any claim to specialist or remedial expertise to be backed by proper training and experience. We keep your content accurate and measured, and you approve anything that describes your qualifications or vet work.

We also avoid anything that could look like poaching. The Code says farriers should not encourage clients to leave another farrier, so we focus on owners who are actively looking — new owners, people moving area and yards that need cover.

Yes. Google lets businesses that visit customers set up as a service-area business, hiding the home address and showing the areas you cover instead. We set your service area around the villages and yards you actually want to visit, so enquiries fit your round.

The Authority plan includes multi-location strategy, which suits practices with more than one base or farriers covering separate areas. Each base can be set up properly without the listings competing with each other.

A properly set-up service-area profile and matching equestrian listings can bring calls within a few weeks. Climbing the map and being named by AI assistants is slower, typically three to six months, and longer where several established farriers share the same villages.

Yes. There is no fixed term: billing rolls on a monthly basis, and you simply cancel ahead of the next payment date once your book is full. The Google profile, directory entries and equestrian links we have set up remain in place for you.

Start with your Farriers Registration Council registration — owners can check it on the FRC’s Find a Farrier search, and only registered farriers may legally shoe horses in Great Britain. Then list your qualifications, such as QFS or the DipWCF, and the AWCF or FWCF from the Worshipful Company of Farriers, and whether you are an Approved Training Farrier.

Mention your insurance too. The FRC requires professional indemnity insurance, public liability cover is strongly advisable, and many owners and yard managers ask about it.

Group horses by area and shoeing cycle, book the next visit before you leave the yard, and favour yards where several horses can be done in one stop. A clear statement of the areas you cover, and any call-out charge outside them, saves time on enquiries that would never fit.

Remedial work usually comes through equine vets who trust your communication as much as your skill. Discuss cases directly with the vet rather than through the owner, follow agreed treatment plans, keep good records and report back on progress. Being reliable on those cases is often what earns the next referral.

Guide prices for a trim, a front set and a full set, plus how you charge for remedial work, travel and missed appointments, help owners decide quickly and cut down on awkward conversations. Prices vary with the horse and the work involved, so present them as starting points.