SEO for estate and letting agents
Win more valuations and instructions locally.
Homeowners thinking of selling search for local agents, compare reviews and request valuations long before they list. Our next-generation local SEO helps your agency appear on Google Maps and in AI recommendations at that crucial early stage.
For independent estate agents and letting agents · No contract · Cancel any time
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Short of valuations this quarter?
Online and hybrid agents undercut fees
Low-fee agents appear first and frame the conversation around price.
Too few valuation requests
Instructions start with valuations, and they’re hard to generate consistently.
Portals own the buyer, not the seller
Listing portals help you sell, but they don’t win you instructions.
Landlords are hard to reach
Lettings growth depends on landlords who rarely search actively.
Why it matters
Why local SEO matters for estate agents
Sellers and landlords choose an agent long before their property appears on a portal. They search for local agents, read reviews and request online valuations — and the agencies visible at that early stage win far more instructions.
Local knowledge is an independent agent’s greatest strength. Clear content about the areas you cover, your track record and your approach helps homeowners — and the AI assistants they increasingly ask — understand why you’re the right choice.
We help your agency appear for valuation and lettings searches with optimised Google profiles for each branch, consistent listings, area-focused content and hand-built links from property and local websites.
The searches that win instructions
Local SEO for sales and lettings
We focus on the searches that lead to instructions and landlords, not just general property browsing.
Valuations
The first step to every instruction, from sellers planning a move.
People search
“house valuation near me” · “how much is my house worth”
Sales instructions
Homeowners comparing agents before they list.
People search
“best estate agents near me” · “estate agent fees”
Lettings & property management
Landlords looking for reliable, compliant management.
People search
“letting agents near me” · “property management company”
Area expertise
Content about the neighbourhoods you know best.
People search
“best areas to live near me” · “local house prices”
What we do for estate agents
More valuations from homeowners who value local expertise.
We build your agency’s visibility around valuations, lettings and your local areas, so sellers and landlords find you first.
Optimised Google profiles for each branch
Services, opening hours, team photos, valuation booking links and regular updates.
Branch details that agree with your portal listings
The same branch name, address and phone number on property directories, redress scheme registers and local sites.
Area and market content
Neighbourhood guides and market insight that help sellers and AI tools understand your expertise.
Authority from property websites
Hand-built editorial links from property, lifestyle and local websites.
How agents win more instructions online
Agencies that win the most instructions online tend to get four things right. We take care of all of them.
01
Make valuations easy to book
Clear valuation calls to action everywhere sellers find you.
02
Prove your local knowledge
Area guides and market updates that show genuine expertise.
03
Show your results
Sold properties, client stories and reviews from sellers and landlords.
04
Collect reviews consistently
A steady flow of reviews from buyers, sellers, landlords and tenants.
Is it worth it?
What is a new client worth to you?
Enter what a typical new client is worth to your business — for example the value of the first job or booking, or what they spend with you in a year. We will show how many new clients a month would cover each plan.
We have started you at £3,500, a typical figure for estate agents. Change it to your own.
This is simple maths, not a prediction: results depend on your market, your reviews and how well you convert enquiries. Judge it on calls, bookings and enquiries over three to six months.
Plans for estate agents
Can pay for itself with a single instruction
Single-branch independents usually choose Growth. Agencies with several branches choose Authority.
Local Starter
Small agencies in quieter markets.
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Recommended for agencies
Local Growth
Independent agencies in busy towns.
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- Content for every area and service you cover
- Competitor benchmarking and AI visibility checks
- Wider citation and brand mention coverage
- 5 hand-built editorial links each month
Authority
Multi-branch agencies and large territories.
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
SEO for estate agents: your questions
Can you help us get more valuation requests?
Yes. Valuations are the most important searches for an agency, so we focus your Google profiles, content and links on them. That includes clear valuation booking options, content about how valuations work, and local market information that gives sellers a reason to contact you.
Sellers often research agents for months before listing, so steady visibility keeps you on their shortlist when they’re ready.
Which plan suits an agency with more than one branch?
The Authority plan includes multi-location strategy, giving each branch its own optimised profile and visibility in its own patch, so branches don’t compete with each other in search.
Can you help us compete with online agents?
Yes. Local search favours genuinely local businesses with strong reviews, and many sellers value an agent who knows their street, accompanies viewings and progresses the sale personally. We help you show that value clearly.
How soon could we see more valuation requests?
Sharper branch profiles and accurate listings can help within weeks. Higher map positions and AI recommendations tend to take three to six months, depending on how many agents chase instructions in your patch. Starting before the spring market gives you the best chance of catching sellers as they decide.
If the housing market slows, are we tied in?
No. You pay a rolling monthly fee and can cancel before the next billing date if the market turns or your plans change. Branch profiles, listings and links stay in place.
Beyond SEO, what are the best ways for an agent to win instructions?
Local market reports and “just sold” updates, sent to homeowners on nearby streets, remain effective — they show results and keep your name visible to people who may sell in the next year or two.
Relationships with solicitors, mortgage brokers, financial advisers and local builders and developers can also bring instructions, as these professionals are often asked to recommend a reliable agent.
Which memberships and requirements should we highlight?
Estate and letting agents must belong to a government-approved redress scheme, such as The Property Ombudsman or the Property Redress Scheme, and letting agents must also be in a client money protection scheme. Membership of Propertymark is also widely recognised. Displaying these clearly builds trust with sellers and landlords.
How can we win more landlords for lettings?
Landlords value compliance, communication and low voids. Content that explains how you handle safety certificates, deposits, rent collection and changing legislation — plus reviews from existing landlords — shows you can take the stress away. Offering free rental valuations works well as an entry point.
What should our property listings include?
Listings should include the material information buyers need to make an informed decision, such as tenure, council tax band and any important property details, alongside quality photos and floor plans. Complete, accurate listings reduce wasted viewings and reflect well on your agency.
Be the agent sellers call first.
Next-generation local SEO and AI search for estate agents from £399/month. No contract.