SEO for letting agents and property managers
Win more landlords and managed properties locally.
Landlords looking for help with tenants, compliance and day-to-day management search for a local agent and compare reviews before they call. Our next-generation local SEO puts your agency on Google Maps and in AI recommendations at the moment a landlord starts looking.
For letting agents, property managers, HMO specialists and block managers · No contract · Cancel any time
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Landlords signing with online agents instead?
Landlords rarely search
Most landlords only look for an agent when something changes or goes wrong.
Online agents compete on fees
Low-cost tenant-find services appear first and frame the choice around price.
Tenant reviews can sting
Complaints about repairs and deposits sit beside your landlord reviews.
Constant regulatory change
Landlords want reassurance you understand the rules, but that’s hard to show.
Why it matters
Why local SEO matters for letting agents
Landlords choose an agent at a few key moments: buying a first rental, inheriting a property, moving abroad, or losing patience with their current agent. At those moments they search for local letting agents, read reviews from other landlords and shortlist two or three to call.
The Renters’ Rights Act has changed how tenancies work in England, and many self-managing landlords are now looking for help with compliance. They increasingly ask AI assistants which local agents can manage their property properly, and those tools rely on reviews and clear, consistent information to answer.
We help your agency appear for those searches with an optimised Google profile for each branch, consistent listings, clear content about your services and compliance, and hand-built links from property and local websites.
The searches that win landlords
Local SEO for every lettings service
We focus on the searches that bring you landlords and managed properties, not just tenants browsing for homes.
Fully managed lettings
Recurring monthly income from landlords who want everything handled.
People search
“letting agents near me” · “fully managed letting agent”
Tenant find & rent collection
Entry-level services that often grow into full management.
People search
“tenant find service” · “letting agent fees”
HMO management
Specialist work with licensing, safety and room-by-room lettings.
People search
“HMO management company” · “HMO letting agent”
Block & leasehold management
Long-term contracts managing shared buildings for freeholders and residents.
People search
“block management company” · “managing agent for flats”
What we do for letting agents
More landlord enquiries from people who value good management.
We build your agency’s visibility around the landlords, property types and services you want to grow, so owners find you first when they need help.
A landlord-ready Google profile for every branch
Services, opening hours, team photos, rental valuation links and regular updates.
Matching details on portals and scheme registers
The same agency name, address and phone number across property directories, redress and scheme listings and local sites.
Clear landlord and compliance content
Plain-English guidance on fees, services and current rules that helps landlords and AI tools.
Links from landlord and property websites
Hand-built editorial links from landlord associations, property investment and local websites.
How letting agents win more landlords online
Agencies that win the most landlords online tend to get four things right. We take care of all of them.
01
Make rental valuations easy
A clear rental valuation offer wherever landlords find you.
02
Show you handle compliance
Content on safety, deposits and tenancy rules landlords worry about.
03
Be clear about fees
Published fees for each service level make it easier to say yes.
04
Collect landlord reviews
Reviews that mention communication, low voids and peace of mind.
Is it worth it?
What is a new client worth to you?
Enter what a typical new client is worth to your business — for example the value of the first job or booking, or what they spend with you in a year. We will show how many new clients a month would cover each plan.
We have started you at £1,500, a typical figure for letting agents. Change it to your own.
This is simple maths, not a prediction: results depend on your market, your reviews and how well you convert enquiries. Judge it on calls, bookings and enquiries over three to six months.
Plans for letting agents
Can pay for itself with a couple of managed properties
Smaller agencies usually start on Starter. Established lettings businesses choose Growth, and multi-branch agencies choose Authority.
Local Starter
Small and start-up letting agencies.
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Popular with lettings agencies
Local Growth
Established agencies in busy rental areas.
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- Content for each service level and rental area
- Competitor benchmarking and AI visibility checks
- Wider citation and brand mention coverage
- 5 hand-built editorial links each month
Authority
Multi-branch agencies and large portfolios.
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
SEO for letting agents: your questions
Can you help us win more landlords rather than just tenant enquiries?
Yes. Tenants usually find you through the portals, but landlords search differently — for letting agents, property management and rental valuations in their area. We focus your Google profiles, content and links on those searches, with clear rental valuation options and content that explains your service levels.
Many landlords research for weeks before switching agent, so steady visibility keeps you on their shortlist when they’re ready to move.
Will content about the Renters’ Rights Act and other rules be accurate?
Yes. We keep regulatory content measured and up to date, describe rules as they stand on the date we write, and never give the impression of legal advice. We’re happy for your team to review it before it goes live. Accurate, plain-English explanations are what landlords and AI tools trust most.
Our lettings business runs several branch offices. Which plan suits us?
The Authority plan includes multi-location strategy, giving each branch its own optimised profile and visibility in its own area, so branches don’t compete with each other in search.
When will we notice more landlord valuation requests?
Fixing your branch profiles and listings can lift calls within a matter of weeks. Moving up the map for “letting agents near me” and being suggested by AI assistants typically takes three to six months, depending on how crowded your rental market is. Landlords often switch agent at renewal time or before a new tenancy, so steady visibility means you are already on the shortlist when that moment comes.
We ask landlords to commit to management agreements. Do you ask the same of us?
No. Our plans run month by month with no minimum term, and you can cancel at any point before your next billing date. The branch profiles, listings and links we have set up remain in place and keep working for the agency.
Beyond SEO, what are the best ways to grow a lettings portfolio?
Mortgage brokers, accountants, conveyancing solicitors and estate agents who don’t do lettings all meet landlords and new investors regularly. Building referral relationships with them can bring a steady flow of instructions.
Many agencies also grow by acquiring smaller lettings books from retiring agents. If you do, check the management agreements, client account reconciliation and compliance records carefully before you complete.
Which redress, client money and licensing details should landlords see?
In England, letting agents and property managers must belong to a government-approved redress scheme, and those holding client money must belong to an approved client money protection scheme. In Wales agents must be licensed by Rent Smart Wales, and in Scotland they must be on the Scottish Letting Agent Register. Membership of Propertymark or Safeagent is also widely recognised by landlords.
Do letting agents have to show their fees online?
Letting agents in England are legally required to publicise their fees, together with their redress scheme and client money protection details, on their website and in their offices. Presenting fees clearly by service level, with what each includes, also helps landlords compare you fairly and reduces enquiries that won’t convert.
How can we keep landlords for longer?
Landlords tend to leave over poor communication, long voids and avoidable compliance problems. Regular portfolio updates, clear repair reporting, proactive reminders about certificates and renewals, and an annual review of rent and costs show the value of your service. Reviews from long-standing landlords then help you win new ones.
Be the agent landlords call first.
Next-generation local SEO and AI search for letting agents from £399/month. No contract.