SEO for solar panel installers
Win more solar and battery enquiries from homeowners nearby.
Homeowners researching solar panels and battery storage compare installers carefully before they ask for a quote. Our next-generation local SEO makes sure your MCS-certified team is on that shortlist, on Google Maps and in AI answers, throughout the weeks they spend weighing it up.
For MCS-certified solar, battery and EV charger installers · No contract · Cancel any time
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Tired of paying for shared solar leads?
National firms dominate searches
Big installers and lead-generation sites outspend you for every query.
Bought leads are poor quality
Shared leads go to several installers and many never reply.
Customers are wary of mis-selling
Past hard-sell tactics mean homeowners distrust bold savings claims.
Demand rises and falls
Energy prices, weather and policy news make enquiries unpredictable.
Why it matters
Why local SEO matters for solar installers
A solar and battery system is a significant purchase, so homeowners research for weeks. They search for local installers, read reviews, check MCS certification and compare quotes — and many prefer a nearby firm that will still be around to answer the phone in five years.
More homeowners now ask AI assistants which installers to trust, whether a battery is worth it or how export payments work. Those tools rely on consistent business details, genuine reviews and clear, honest content about your services.
We help your business appear for those searches with an optimised Google profile, consistent listings, accurate service content that avoids exaggerated savings claims and hand-built links from relevant energy, home improvement and local websites.
The services homeowners search for
Local SEO for panels, batteries and chargers
From rooftop panels to batteries and chargers, we build visibility for the work you want more of.
Solar PV installation
Rooftop and ground-mounted systems for homeowners and small businesses.
People search
“solar panel installers near me” · “solar panels cost for 3 bed house”
Battery storage
Standalone and retrofit batteries, a growing source of enquiries.
People search
“home battery storage installer” · “add battery to existing solar”
EV chargers
Home chargers often bought alongside solar and batteries.
People search
“EV charger installer near me” · “solar EV charger”
Repairs, cleaning & servicing
Inverter faults, bird proofing and health checks for existing systems.
People search
“solar panel repair near me” · “inverter replacement”
What we do for solar installers
More direct enquiries from homeowners who have already chosen you.
We build your visibility around the systems and areas you want to grow, and make your certifications, experience and aftercare easy for people and AI tools to understand.
A Google profile that books roof surveys
Your services, service area, certifications and photos of real installations.
Matching details on MCS and trade listings
Accurate details across MCS, trade directories, UK listings and local sites.
Straight talk on payback and batteries
Clear guidance on costs, batteries and export payments without inflated savings claims.
Links from renewable energy and local sites
Hand-built editorial links from energy, home improvement and local websites.
How solar installers win more work online
Solar firms that turn the most searches into site surveys tend to do four things well, and we take each one off your plate.
01
Lead with your MCS number
MCS certification, scheme memberships and warranties front and centre.
02
Make realistic claims
Honest savings estimates build trust and protect your reputation.
03
Share local arrays you’ve fitted
Photos and case notes of local roofs, batteries and chargers.
04
Ask for reviews after commissioning
Reviews that mention the system and the town build local visibility.
Is it worth it?
What is a new job worth to you?
Enter what a typical new job is worth to your business — for example the value of the first job or booking, or what they spend with you in a year. We will show how many new jobs a month would cover each plan.
We have started you at £8,000, a typical figure for solar installers. Change it to your own.
This is simple maths, not a prediction: results depend on your market, your reviews and how well you convert enquiries. Judge it on calls, bookings and enquiries over three to six months.
Plans for solar installers
Can pay for itself with one panel-and-battery install
Smaller installers usually start on Starter. Established firms choose Growth, and installers covering several regions choose Authority.
Local Starter
Smaller installers in one area.
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Best for installers
Local Growth
Installers with dedicated roofing and electrical crews.
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- Pages for each panel, battery and charger you fit
- Competitor benchmarking and AI visibility checks
- Wider citation and brand mention coverage
- 5 hand-built editorial links each month
Authority
Installers with several depots or regions.
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
SEO for solar panel installers: your questions
Will the content make savings claims we can’t back up?
No. We keep content on savings, payback and export income measured and clearly caveated, because results depend on the roof, the system, the household’s usage and energy prices. Exaggerated claims damage trust and can breach UK consumer protection and advertising rules.
We’re happy for you to review content before it goes live, and we focus on explaining how systems work, what affects performance and what customers can realistically expect.
We install across more than one county. What plan suits us?
Authority is built for that. Every depot or office gets its own optimised Google profile and is promoted only in the postcodes its crews genuinely cover.
Can you help us rely less on bought leads?
Yes. Homeowners who find you directly through Google Maps, your website or an AI recommendation have usually already read your reviews and chosen to contact you, rather than being shared between several installers. Building that visibility takes time, but it can steadily reduce how much you depend on paid leads.
When will we start getting more direct solar enquiries?
Updating your profile, MCS details and listings can bring extra survey requests within a few weeks. Higher map positions and being named by AI assistants usually take three to six months, depending on how many installers chase the same towns — so starting in autumn means you’re well placed when spring interest picks up.
Installs drop off in winter. Are we committed for a year?
No. It’s billed monthly with no minimum term, so you can cancel before any upcoming billing date. The profile, listings and links we’ve set up for your solar business stay in place.
Which certifications and scheme memberships should homeowners see?
MCS certification matters to many customers because small installations generally need it to qualify for Smart Export Guarantee payments. Also show any consumer code membership such as RECC or HIES, your competent person scheme for electrical work, manufacturer accreditations and the warranties and insurance-backed protection you offer.
Beyond SEO, what are the best ways for a solar installer to grow?
Partnerships with electricians, roofers, builders and EV charger installers can bring steady referrals, as can relationships with local businesses, schools and community energy groups. Talks for residents’ groups and open days at completed local installations build trust.
Existing customers are a strong source of new work. Many will consider adding a battery, an EV charger or a system health check later, and satisfied customers often recommend you to neighbours.
Should we show guide prices for typical solar systems?
Guide prices for typical system sizes help homeowners judge whether solar fits their budget and reduce enquiries that will never convert. Make it clear that a final quote depends on a survey of the roof, the electrics and the household’s energy use.
How do we handle seasonal swings in demand?
Enquiries often rise in spring and when energy prices are in the news, then slow in winter. Use quieter months for servicing, battery retrofits for existing customers and commercial work, and keep your profile and website active all year so you are visible when interest picks up.
Be the installer homeowners trust first.
Next-generation local SEO and AI search for solar panel installers from £399/month. No contract.