SEO for gas and heating engineers
More boiler installs and servicing from local search.
When a boiler breaks down, a service is due or a landlord needs a gas safety certificate, people search for a local engineer they can trust in their home. Our next-generation local SEO gets your heating business seen on Google Maps and in AI recommendations before they ring anyone else.
For gas engineers, boiler installers and heat pump installers · No contract · Cancel any time
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Fixing boilers someone else replaces?
Winter overload, summer lull
Breakdowns pile up in the cold months, then the diary goes quiet.
Boiler quote sites set the price
Online installers advertise fixed prices and appear above you.
Repairs that never become installs
You fix the old boiler, but the replacement goes to someone else.
Heat pump work is hard to win
You’ve trained and certified, but homeowners don’t know you offer it.
Why it matters
Why local SEO matters for heating engineers
Heating work is local and often urgent. A homeowner with no heating or hot water usually calls one of the first engineers they see on the map, and someone replacing a boiler compares a shortlist on reviews, guarantees and clear pricing before asking for quotes.
Customers want proof that you’re Gas Safe registered, insured and experienced with their boiler or system. AI assistants are increasingly asked questions like “who services boilers near me?” or “which heat pump installers near me are MCS certified?”, and they rely on consistent, detailed information to answer.
We help your business appear for those searches with an optimised Google profile, consistent listings, clear content about your services and accreditations, and hand-built links from home improvement, energy and local websites.
The heating jobs homeowners search for
Local SEO for every heating service you offer
From emergency breakdowns to new heat pumps, we build visibility for the jobs you want more of.
Boiler installation & replacement
High-value jobs researched carefully, where reviews and guarantees win trust.
People search
“new boiler installation near me” · “combi boiler replacement cost”
Boiler repairs & breakdowns
Urgent searches where being visible decides who gets the call.
People search
“boiler repair near me” · “no hot water engineer”
Servicing & landlord certificates
Recurring annual work that builds a loyal customer base.
People search
“boiler service near me” · “landlord gas safety certificate”
Heat pumps & low-carbon heating
Growing demand from homeowners looking at grants and lower running costs.
People search
“air source heat pump installers” · “MCS heat pump installer near me”
What we do for heating engineers
More of the heating jobs you want, from customers who find you directly.
We build your visibility around the services and areas you want to grow, and make your registrations and experience easy for people and AI tools to understand.
A Google profile built for heating work
The right categories, every service from servicing to heat pumps, your service area and real photos of your installs.
Identical details on installer finders
The same business name, number and coverage on manufacturer installer finders, heating directories and trade listings.
Content that answers heating questions
Clear information on servicing, boiler replacements, guarantees and grants, written for people and AI tools.
Links from energy and home improvement sites
Hand-built editorial links from energy-saving, renovation and local websites.
How heating engineers win more work online
Heating businesses that win the most work online tend to get four things right. We take care of all of them.
01
Put Gas Safe or OFTEC numbers up front
Gas Safe, OFTEC or MCS details stated clearly and consistently.
02
Ask for reviews naming the boiler or heat pump
Reviews about boiler installs and repairs help you appear for them.
03
Be clear about prices and guarantees
Guide prices and warranty terms make it easier to say yes.
04
Build a servicing base
Annual reminders turn one-off callers into long-term customers.
Is it worth it?
What is a new job worth to you?
Enter what a typical new job is worth to your business — for example the value of the first job or booking, or what they spend with you in a year. We will show how many new jobs a month would cover each plan.
We have started you at £2,500, a typical figure for heating engineers. Change it to your own.
This is simple maths, not a prediction: results depend on your market, your reviews and how well you convert enquiries. Judge it on calls, bookings and enquiries over three to six months.
Plans for heating engineers
Can pay for itself with a single boiler installation
Sole traders usually start on Starter. Growing heating firms choose Growth, and businesses covering several towns choose Authority.
Local Starter
Sole traders and small heating firms.
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Best for heating firms
Local Growth
Multi-van teams and busy urban areas.
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- Content for every heating service you offer
- Competitor benchmarking and AI visibility checks
- Wider citation and brand mention coverage
- 5 hand-built editorial links each month
Authority
Firms with several depots or a wide area.
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
SEO for heating engineers: your questions
Can you help me win more boiler installations rather than just repairs?
Yes. Boiler replacements are researched over days rather than minutes, so we build visibility for installation searches with clear content on the boilers you fit, what affects the price, guarantees and how long the work takes.
Reviews that mention new boiler installations also help you appear for those searches, so we’ll help you ask the right customers at the right time.
Will the content be accurate about grants and regulations?
Yes. We keep content about Gas Safe registration, landlord gas safety checks and schemes such as the Boiler Upgrade Scheme accurate and measured, and we’re happy for you to review it before it goes live. Grant amounts and rules change, so we avoid making promises on your behalf about what a customer will receive.
We cover several towns. Which plan do we need?
Growth suits most firms with a few vans in one area. If you run more than one depot or cover a wide region, the Authority plan includes multi-location strategy so each area gets its own visibility.
When will more heating calls start coming in?
Sorting out your Google profile and installer listings can help within a few weeks. Stronger map positions and AI recommendations usually take three to six months, depending on how many heating engineers compete in your area.
Starting in spring or summer gives your visibility time to build before the autumn and winter rush for servicing and breakdowns.
Summer is quiet for breakdowns. Am I tied in?
No. You pay month by month and can cancel before your next billing date, whatever the season. The Google profile, listings and links we build for your heating business stay in place.
Beyond SEO, what are the best ways for a heating engineer to win work?
Letting agents, landlords and property managers need annual gas safety checks and reliable repairs, so a good relationship with a few local agents can bring steady, repeat work. Plumbers, electricians and builders who don’t do gas work are also a useful source of referrals.
Becoming an accredited installer with a boiler manufacturer can let you offer longer warranties, and some manufacturers list accredited installers on their websites.
Which registrations and credentials should I show?
Gas Safe registration is a legal requirement for anyone doing gas work, so show your registration number and the work you’re qualified for. If you work on oil systems, show your OFTEC registration, and if you install heat pumps, show your MCS certification, as customers need an MCS-certified installer to claim the Boiler Upgrade Scheme grant. Insurance, manufacturer accreditations and any consumer code membership are also worth displaying.
How can I keep work steady through the summer?
Servicing is the best answer. Offering annual service reminders, a simple service plan or a discount for booking in quieter months spreads the work across the year. Summer is also a good time to fit replacement boilers and heat pumps, when customers can manage without heating for a day or two.
Should I publish boiler installation prices?
Exact prices are difficult because every property is different, but guide prices for typical jobs — a like-for-like combi swap or a system conversion — help customers budget and filter out enquiries that aren’t a good fit. Make it clear that a survey gives a firm, written quote, and explain what’s included, such as flushing, controls and the guarantee.
Be the engineer they call first.
Next-generation local SEO and AI search for heating engineers from £399/month. No contract.