Fill more courses with local employers searching for training.

Yes. We keep content about first aid requirements, certificate validity and accreditation factual and measured. For example, HSE no longer approves first aid training providers, so we never describe a course as “HSE approved” and instead explain which awarding body or accreditation scheme stands behind it. You can review anything before it goes live.

Where rules or guidance can change, such as funding schemes or awarding body requirements, we point employers to the official source rather than stating something that may go out of date.

Yes. Local search favours businesses that are genuinely nearby, relevant and well reviewed. Many employers would rather book a trainer who can come to their workplace or run a course a short drive away, so we make your venue, on-site delivery area and course details clear.

The Authority plan includes multi-location strategy, so each training venue can have its own optimised profile and visibility in its own area. If you train from one centre and travel to employers’ sites, Growth is usually the better fit.

Updating your Google profile and listings can bring more course enquiries within a few weeks. Better map rankings and AI recommendations usually take three to six months to build, depending on how many trainers compete nearby, and because certificates expire on a three-year cycle, steady visibility catches each wave of renewals.

No. Plans renew monthly, and you can cancel whenever you like before the next billing date. The profile, listings and links we’ve created for your training business stay in place.

Since HSE stopped approving first aid training providers in 2013, employers are expected to check that a provider is competent. Showing that your first aid courses lead to regulated qualifications from a recognised awarding organisation, or that you belong to a voluntary accreditation scheme, saves them that work. State your trainers’ teaching qualifications and first aid or clinical backgrounds too.

For other courses, show the specific status you hold, such as approved IOSH training provider, accredited NEBOSH Learning Partner, or accreditation with a lift truck training body such as RTITB, AITT or ITSSAR.

First aid at work certificates last three years, so every course you run creates a future renewal. Keep a record of when each client’s certificates expire and contact them a few months beforehand with dates or an on-site option.

HSE strongly recommends annual refresher training for first aiders. Offering short refreshers, and bundling first aid with fire marshal or manual handling training on the same visit, makes you more useful to the employer and easier to rebook.

Usually, yes. Clear per-delegate prices for open courses and a guide price for on-site groups, with the minimum and maximum numbers, help employers decide quickly and reduce enquiries that never book. Say whether certificates, manuals and registration fees are included, and whether prices include VAT.

Demand can dip in August and over Christmas, when many employers are short-staffed. Scheduling open courses well in advance, publishing dates online and running evening or weekend sessions for individuals, childminders and volunteers can help fill quieter periods.

Partnerships with local business groups, chambers of commerce, sports clubs and childcare networks can also bring regular group bookings that are less dependent on the season.