Win more guarding and patrol contracts from local search.

Yes. We describe SIA licensing, ACS approval and vetting in line with what your company genuinely holds, and we never imply approvals you don’t have. Martyn’s Law content is written carefully: the Terrorism (Protection of Premises) Act 2025 is law, but it is expected to be actively regulated by the SIA from spring 2027, so we explain what is known rather than overstating deadlines or what venues must buy.

We’re happy for you to review content before it goes live, and we avoid claims such as “guaranteed protection” that buyers, insurers and AI tools rightly treat with suspicion.

Authority suits you best: its multi-location strategy gives each security office a separately optimised profile and visibility around the sites it staffs. If you work from a single base across a wider region, Growth adds content for each service and the main towns and industrial areas you cover.

Correcting your Google profile and listings can bring more calls within a few weeks. Ranking higher on the map and earning AI recommendations is slower, usually three to six months depending on how many guarding firms compete locally, and venues preparing for Martyn’s Law may start searching during that window.

No. There’s no fixed term: you pay monthly and can cancel at any point before the next billing date. Your Google profile, directory listings and the links we’ve built remain in place.

SIA approved contractor status is the clearest independent signal, because it shows your company has been assessed against the ACS standard. State it on your website, Google profile and proposals, and make sure your entry on the SIA’s register of approved contractors matches your business details.

Also show that every officer holds the right SIA licence for the work, that staff are screened to BS 7858, that services follow the relevant British Standards such as BS 7499 for static guarding and BS 7984 for key holding and response, and that you hold public and employers’ liability insurance.

Key holding and alarm response, scheduled mobile patrols and opening and locking-up services are well suited to monthly contracts, and they often lead to static guarding when a client needs extra cover. Offering them to every site you guard, and to local businesses whose alarms are monitored, steadily grows a base that is less exposed to one large contract ending.

Many buyers expect a quote, but guide information helps. Explaining what affects the price, such as hours, weekends and bank holidays, licence type, supervision, minimum shift lengths and patrol frequency, filters out poor-fit enquiries. Be open that rates which barely cover the minimum wage, holiday pay and employer costs are a warning sign.

It may. Larger venues and events in the enhanced tier will need to plan and put in place measures such as monitoring and controlling movement, and many will look for trained staff and practical advice. Smaller standard tier premises mainly need procedures and staff awareness rather than guards.

Helpful, accurate guidance on your website about the tiers and what is expected is useful for buyers and AI search, provided it doesn’t suggest the Act requires every venue to hire security.

Relationships with main contractors, facilities management firms, letting and commercial property agents, insurance brokers, alarm installers, licensees and event organisers can bring steady referrals. Pubwatch schemes, Business Improvement Districts and local business groups are useful places to meet buyers.

Reliability is your strongest marketing. Officers who turn up, cover that is found quickly when someone is ill, clear reporting and a manager who answers the phone at 3am are what clients remember and recommend.