More consultations for your aesthetics clinic.

Yes. Botulinum toxin is a prescription-only medicine, and UK law and the advertising codes do not allow prescription-only medicines to be advertised to the public. That includes your website, Google profile and social media, and the ASA treats even hashtags as potential advertising. We build content around the concerns you treat and the consultations you offer — for example, a consultation for lines and wrinkles — rather than promoting a medicine.

We also keep claims about results measured and evidence-based, and we’re happy for your prescriber or medical director to review content before it goes live.

Authority is built for aesthetics groups. Each clinic gets its own optimised Google profile and its own local visibility for fillers, peels and laser, so your sites don’t end up chasing the same consultation enquiries.

A tidier Google profile and corrected register listings can start helping within a few weeks. Higher map positions and being named by AI assistants tend to take three to six months, depending on how many clinics compete near you. Clients often research aesthetic treatments for weeks before booking, so a steady, trustworthy presence matters more than short bursts of activity.

No. Every plan runs month to month, so the clinic can stop at any point before the next billing date. Everything we have built — your Google profile, register and directory listings, and earned links — remains yours.

Clients want to know exactly who will treat them. Show each practitioner’s profession and registration — for example with the GMC, NMC, GDC or GPhC — along with prescribing qualifications, aesthetics training and years of experience. Membership of a voluntary register such as Save Face, which is accredited by the Professional Standards Authority, can also reassure clients.

Make your insurance, your complaints process and how you manage complications easy to find. These details help clients compare clinics fairly and help AI tools describe you accurately.

In England, it is already an offence to give botulinum toxin or filler injections for cosmetic purposes to anyone under 18. The Health and Care Act 2022 gave the government powers to introduce a licensing scheme for non-surgical cosmetic procedures, and a consultation running from 21 October 2026 to 13 January 2027 proposes restricting certain higher-risk procedures to qualified healthcare professionals, with the Care Quality Commission enforcing the rules. A wider licensing scheme for more common treatments is planned but not yet in force.

Scotland has passed its own legislation, with new offences not expected to start before September 2027, and Wales has its own licensing and inspection rules. Check the latest position for your nation before adding new treatments.

For treatments that are not prescription-only, genuine before-and-after photos can help, provided they are unedited, show typical results and are used with the client’s written consent. The ASA advises against using them for prescription-only treatments, as they are likely to be seen as promoting the medicine. Photos of your clinic, team and consultation room are a safe and effective alternative.

Clear prices for consultations and treatments help clients plan and reduce enquiries that don’t convert. A factual price list is generally acceptable, but avoid discounts, offers or price-led promotions that encourage people to choose a prescription-only treatment, and make clear that a consultation comes first.

Many aesthetic treatments involve review appointments or repeat courses, so booking follow-ups before clients leave and keeping in touch at sensible intervals builds a loyal client base. Skin programmes that combine in-clinic treatments with home care often work well for retention.

Referral relationships with hair salons, dermatology and skincare professionals and local wellness businesses can bring in well-matched clients, and a reputation for honest consultations — including telling people when a treatment isn’t right for them — leads to stronger reviews and recommendations.