More clients for your acupuncture or therapy practice.

Yes. Your website, Google profile and social posts all count as advertising under the CAP Code, which the ASA enforces. CAP’s guidance for therapies such as acupuncture, reflexology, hypnotherapy, Reiki and aromatherapy limits which health claims can be made, and claims to treat conditions that need medical supervision are likely to be a problem. We write within that guidance and you can review everything before it goes live.

In practice we focus on what a session involves, your training and registration, and how clients describe the experience — never cures, guaranteed outcomes or anything that might put someone off seeing their GP. That kind of content is also what cautious clients and AI tools trust most.

The Authority plan includes multi-location strategy, so every clinic has its own optimised profile and is found by clients in the town it serves. It also suits larger practices that want content for many different therapies.

Improving your profile and register listings can start to help within a few weeks. Stronger map positions and AI recommendations usually take three to six months, depending on how many therapists practise nearby — so starting in autumn helps you catch the January rush of people looking after their wellbeing.

No. Plans roll on monthly and you can cancel whenever you like before the next billing date. Your Google profile, therapy listings and links all stay in place afterwards.

Membership of a register accredited by the Professional Standards Authority, such as the British Acupuncture Council or the Complementary and Natural Healthcare Council (CNHC), is one of the clearest trust signals, because clients can check it independently. Show your register, qualifications, insurance and any council registration or licence on your website and Google profile, and link to your entry on the register.

It depends on the therapy and where you work. In parts of England outside London, councils can require acupuncturists and their premises to be registered. In many London boroughs, treatments including acupuncture, massage and reflexology need a special treatment licence unless an exemption applies, and in Wales acupuncture needs a personal special procedure licence and an approved premises.

Rules differ between councils and between the UK nations, so check with your local council’s licensing team before you open or move premises.

Introduce yourself to local physiotherapists, osteopaths, midwives, personal trainers and wellbeing services with a short note on what you offer, your registration and how you work. Be clear that you work alongside medical care rather than replacing it, encourage clients to keep their GP informed and refer people on when something is outside your scope. Professionals refer to therapists they trust to know their limits.

Explain at the first session how many sessions you usually suggest and when you will review how things are going, then book the next appointment before the client leaves. Gentle reminders, easy online rearranging and occasional seasonal offers for regular clients work better than pushing large prepaid packages.

Yes. Clear prices for first sessions, follow-ups and any packages or gift vouchers help cautious clients decide and reduce enquiries that don’t convert. Say how long each session lasts and what’s included, such as a consultation at the first appointment.