Industries · Home improvement
More home improvement enquiries, from Google Maps and AI search.
People planning a new kitchen, windows or flooring browse for inspiration first, then search for a local company they can trust in their home. We help you appear at both stages, with a strong Google profile, clear website content and the visibility that gets you recommended in AI answers.
Optimised for the places your customers search
- Google Maps
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
Home improvement
Local SEO for every kind of home improvement business
Choose your industry below to see advice tailored to the products you fit and the customers you serve.
If you fit something not shown here, such as shutters, staircases or garage doors, we can shape the same approach around your products. Tell us what you install →
Why it matters
Why local search matters for home improvement
Home improvement is personal. Customers are choosing something they’ll live with every day, so they take their time. They save photos, visit showrooms, read reviews and ask friends. When they finally search for a fitter or installer near them, they already have a picture in their head, and they look for a business whose work matches it.
That makes your photos, reviews and descriptions do a lot of the selling. A kitchen fitter with a gallery of finished rooms, or a blinds company that shows the styles it supplies, gives customers confidence before they get in touch. Google and AI tools notice the same detail when deciding who to show.
Many of these jobs also come with a home visit, a measure-up or a showroom appointment. We make it easy for customers to book one, and we make sure your opening hours, service areas and the brands or products you work with are accurate everywhere they appear online.
A gallery that sells
Real photos of finished rooms, windows and installs on your profile and website, labelled with the product and the area.
Products and brands made clear
Content that names the styles, materials and ranges you offer, so you show up when people search for something specific.
Showrooms and service areas
Accurate listings whether customers visit you or you visit them, with clear routes to book a survey or appointment.
Links from home and interiors sites
Hand-built editorial links from relevant home, design and local websites that add genuine authority.
Plans
Plans for installers and showrooms, month to month
Whichever plan you pick, we look after your Google Business Profile, AI search visibility, citations and hand-built links; the right level depends on how crowded your local market is and how many showrooms or product lines you want found.
Local Starter
£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month
- Google Business Profile optimisation
- AI search visibility setup
- Core UK directory listings and citations
- 2 hand-built editorial links each month
- Clear monthly progress report
Most popular
Local Growth
£74925% off£749 £562 /monthAutumn sale price for your first 3 months, then £749/month
- Everything in Starter
- More content, shaped around customer questions
- Wider citation and brand mention coverage
- Competitor benchmarking and AI visibility checks
- 5 hand-built editorial links each month
Authority
£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month
- Everything in Growth
- Strategy for multiple locations or service lines
- Extensive content and authority building
- Large-scale citation and mention campaigns
- 10 hand-built editorial links each month
No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start
Why choose us
Honest local SEO, done properly
White-hat only
No private link networks, fake reviews or shortcuts that put your business at risk.
Plain-English reporting
A clear monthly report showing exactly what we did and how your visibility is moving.
No lock-in
Rolling monthly plans. Stay because it’s working, not because a contract says so.
Your assets stay yours
Your Google profile, listings and links remain in place if you ever leave.
Local SEO for home improvement businesses: your questions
Is local SEO different for a kitchen showroom and a mobile tiler?
Very. A showroom needs customers to find and visit its premises, while a mobile tiler works across a set area from home. We tailor your Google categories, services, content and links to how you trade, and to the jobs that are most worth winning for your business.
How soon do home improvement enquiries start to pick up?
A tidier profile and corrected listings can make a difference within weeks. Firmer map positions and mentions in AI answers generally build over three to six months, depending on how many fitters and showrooms compete near you.
People often browse kitchens, windows or flooring for months before they buy, so some of that early visibility turns into enquiries further down the line. We never promise rankings, but we report clearly on what’s changing.
We have showrooms in more than one town. Can you cover them all?
Yes. The Authority plan is designed for multiple locations or a wide service area. Each showroom gets its own properly managed profile and local content, so customers find the branch nearest to them.
Do we have to sign up for a year, like a finance agreement?
No. Every plan runs month to month, and you can cancel any time before the next billing date. The profile work, listings and links we’ve put in place remain once you stop.
Our products aren’t on your list. Will this still work for us?
Yes. Bespoke furniture makers, curtain and blind specialists and bathroom refitters all win work through local search in the same way. Contact us and we’ll talk through what would suit you.
Should I mention the brands and manufacturers I work with?
Usually, yes. Many customers search for a particular range, product or manufacturer, and naming the ones you genuinely supply or are approved to install helps you appear for those searches. Just check any manufacturer’s rules on using their name or logo, and only list approvals you actually hold.
Does my business slow down at certain times of year?
Many home improvement businesses do. Garden-facing work like awnings and conservatories often peaks in spring and summer, while kitchens and flooring see a rush before Christmas. We plan your posts and content ahead of your busy season, so you’re visible when people start researching rather than when they’re ready to buy.
Ready to be the installer they choose?
Next-generation local SEO and AI search for home improvement businesses from £399/month. No contract.