More riders through your shop and workshop.

Yes. We keep content accurate and measured, and you can review it before it goes live. We explain the electrically assisted pedal cycle (EAPC) rules correctly — a motor of no more than 250 watts that stops assisting at 15.5mph — and we never promote conversions or modifications that would take a bike outside those rules.

If you offer finance, you need to be authorised by the Financial Conduct Authority or be an appointed representative of a firm that is, and finance promotions must be clear, fair and not misleading. We avoid claims such as “guaranteed acceptance” and work alongside your finance partner’s requirements.

Yes. Servicing and repairs are searched for separately from bike sales, often by riders who bought online or elsewhere. We build visibility for each workshop service — from puncture repairs and gear tuning to e-bike servicing and wheel builds — so your stands stay busy outside the spring rush.

The Authority plan includes multi-location strategy, giving each shop its own optimised profile and visibility in its own area without your branches competing with each other.

Completing your profile and correcting your listings can bring extra service and repair bookings within a few weeks. Ranking higher on the map and being named by AI assistants tends to take three to six months, depending on how many shops and mobile mechanics compete nearby. Starting in winter means the groundwork is in place before the spring rush.

No. Your plan renews each month, and cancelling before the next billing date is all it takes to stop. The shop’s Google profile, dealer and directory listings, and the links we have built all stay in place.

Local cycling clubs, Bikeability instructors, schools, running and triathlon clubs and large local employers are all valuable partners. Supporting group rides, hosting maintenance evenings and offering a discount to club members builds loyalty that online retailers find hard to match.

Register with the Cycle to Work providers your local employers use, and make it clear on your website and Google profile which schemes you accept. Every bike you sell is also a future workshop customer, so offer a free first check-up and send service reminders.

Show your mechanics’ Cytech qualifications, which are run by the Association of Cycle Traders, along with any Cytech Accredited shop status, ACT membership, brand dealer status and manufacturer e-bike training. If you arrange finance, show your FCA authorisation and firm reference number.

Winter is a good time for full strip-down services, e-bike health checks and commuter safety work such as lights and mudguards. Promote winter service packages in autumn, and remember that many riders research their next bike over winter, ready to buy in spring.

Yes. A clear price list for common jobs, such as a basic service, a full service, puncture repair and brake bleeding, helps riders decide quickly and reduces calls that don’t convert. Say what each service includes and that parts are charged separately where that applies.