Be the jeweller they choose for life’s big moments.

Yes. We keep descriptions of metals, stones and services accurate and measured, and we’re happy for you to check anything technical before it goes live. It is an offence under the Hallmarking Act 1973 to describe an article as gold, silver, platinum or palladium if that description is not true, and advertising rules expect the same care with stones.

For example, the Advertising Standards Authority has ruled against jewellery ads that did not make clear upfront that the diamonds were lab-grown. We use qualifiers such as “lab-grown” wherever they apply, which also builds the trust customers and AI tools look for.

Authority. Each branch gets its own tuned Google profile, so ring buyers and repair customers in every town find their nearest shop and your branches never undercut each other in search.

Yes. Many couples still want to see and try a ring before they buy, and local search favours genuine local jewellers with strong reviews. We help you highlight what online brands can’t offer — appointments with a real jeweller, a workshop on site, and aftercare such as resizing and cleaning.

Updating your shop profile and directory details can help within a few weeks. Better map positions and AI recommendations typically take three to six months, depending on how many jewellers and chains compete in your town. Couples often research for months before a proposal, and December is your peak, so starting in spring or summer gives the work time to build.

No. Billing is month to month, so you can stop before the next payment date whenever you like. Your shop’s Google profile, listings and links stay exactly where they are.

Relationships with local wedding venues, planners, photographers and bridal shops can bring steady referrals of engaged couples. Appearing at wedding fairs, and offering ring-sizing or cleaning events, keeps your name in front of people at the right time.

Repairs, battery changes and resizing are often a customer’s first visit. Treating those small jobs well — with clear timescales and a friendly follow-up — is how many jewellers win the engagement ring years later.

Membership of the National Association of Jewellers (NAJ), gemmology qualifications such as those from Gem-A, and having a valuer registered with the NAJ’s Institute of Registered Valuers are all worth showing on your website and Google profile. Explain what they mean in plain English, as most customers won’t know.

Usually, yes. Showing price ranges or “from” prices for engagement rings, wedding bands, bespoke work, resizing and valuations helps customers decide whether to book a visit. Where you do show prices, make sure they include any mandatory charges — under the Digital Markets, Competition and Consumers Act 2024, headline prices must include all fees a customer has to pay.

If your business accepts or makes cash payments of 10,000 euros or more (or the equivalent) for goods, including linked payments, you must register with HMRC as a high value dealer before you do so. Many jewellers avoid this by setting a lower cash limit. Check the current guidance on gov.uk and keep good records of every purchase of second-hand gold and jewellery.