Autumn sale25% off your first 3 months on every plan25% offEnds 6 NovemberSee sale prices →

Autumn saleEnds 6 November

25% off your first 3 months

Sale prices apply for your first 3 months, then the standard monthly price. Rolling monthly, no contract. Offer ends 11:59pm on 6 November 2026.

SEO for cleaning companies and cleaners

Fill your cleaning rota with local clients.

People looking for a cleaner want someone local, reliable and well reviewed. Our next-generation local SEO helps your cleaning business appear on Google Maps and in AI recommendations, bringing you regular clients who stay for years.

For domestic, end-of-tenancy and commercial cleaners · No contract · Cancel any time

Optimised for the places your customers search

  • Google Maps
  • Google AI Overviews
  • ChatGPT
  • Perplexity
  • Gemini
  • Microsoft Copilot

Holes in your weekly cleaning rota?

Clients churn through apps

Marketplace platforms take a cut and make it easy for clients to switch.

Gaps in the rota

Losing one or two regular clients leaves holes that are hard to fill quickly.

Hard to prove you’re trustworthy

Without visible reviews and credentials, new clients hesitate to let you in.

No time to market

Running cleans and managing staff leaves little time for anything else.

Why it matters

Why local SEO matters for cleaning businesses

Cleaning is one of the most frequently searched local services in the UK. Because most clients book a regular weekly or fortnightly clean, every new customer you win can be worth thousands of pounds over the time they stay with you.

Trust is everything when someone is letting you into their home or business. Clients look for genuine reviews, DBS checks, insurance and clear information about what’s included. AI assistants weigh up the same details when they recommend local cleaners.

We put all of that in front of the right people. From your Google profile and directory listings to content on your services and hand-built links, everything is designed to bring you dependable, long-term clients.

Cleans that households and offices book

Local SEO for every cleaning service you offer

Regular clients form the backbone of your business, but higher-value one-off and commercial work deserves its own visibility too.

Regular domestic cleaning

Weekly and fortnightly clients who form the backbone of your business.

People search

“house cleaner near me” · “weekly cleaning service”

End-of-tenancy cleaning

Time-sensitive, higher-value jobs from tenants, landlords and letting agents.

People search

“end of tenancy cleaning” · “move out cleaners”

Deep & one-off cleans

Spring cleans, after-builders cleans and special occasions.

People search

“deep clean service near me” · “after builders cleaning”

Commercial & office cleaning

Contracts with local businesses that bring steady, recurring income.

People search

“office cleaners near me” · “commercial cleaning company”

What we do for cleaning businesses

Regular local clients who find you directly.

We help your cleaning business show up when people nearby search for a cleaner — with the reviews and reassurance they need to book.

A Google profile built for bookings

Every service you offer, the areas you cover, opening hours and regular updates.

Identical cleaning business details on every directory

Matching details on UK directories and local sites, so you appear trustworthy everywhere.

Answers to what clients want to know

DBS checks, insurance, products used, what’s included and guide prices, explained clearly.

Links from relevant local sites

Hand-built editorial links from home, lifestyle and local websites.

How to win more cleaning clients online

Cleaning businesses that grow fastest online tend to get four things right. We take care of all of them for you.

01

Be visible in every area you cover

A service-area profile that reflects every town and neighbourhood you serve.

02

Show you can be trusted

DBS checks, insurance and guarantees stated clearly on every listing.

03

Ask for a review after every clean

A steady flow of reviews from happy clients keeps you ranking well.

04

Promote high-value services

Visibility for end-of-tenancy and commercial cleaning, not just regular cleans.

Is it worth it?

What is a new job worth to you?

Enter what a typical new job is worth to your business — for example the value of the first job or booking, or what they spend with you in a year. We will show how many new jobs a month would cover each plan.

We have started you at £900, a typical figure for cleaners. Change it to your own.

Local Starter£399/month1 new job a month covers it
Local Growth£749/month1 new job a month covers it
Authority£1,349/month2 new jobs a month covers it

This is simple maths, not a prediction: results depend on your market, your reviews and how well you convert enquiries. Judge it on calls, bookings and enquiries over three to six months.

Plans for cleaning businesses

Can pay for itself with two or three regular clients

Most independent cleaners start on Starter. Cleaning companies with teams across a city usually choose Growth.

Local Starter

Independent cleaners and small teams.

£39925% off£399 £299 /monthAutumn sale price for your first 3 months, then £399/month

  • Google Business Profile optimisation
  • AI search visibility setup
  • Core UK directory listings and citations
  • 2 hand-built editorial links each month
  • Clear monthly progress report

Who this plan is for →

Authority

Cleaning companies with several branches or domestic and commercial teams.

£1,34925% off£1,349 £1,012 /monthAutumn sale price for your first 3 months, then £1,349/month

  • Everything in Growth
  • Strategy for multiple locations or service lines
  • Extensive content and authority building
  • Large-scale citation and mention campaigns
  • 10 hand-built editorial links each month

Who this plan is for →

No setup fees · Rolling monthly, no contract · Compare every feature · What you need to start

Why choose us

Honest local SEO, done properly

White-hat only

No private link networks, fake reviews or shortcuts that put your business at risk.

Plain-English reporting

A clear monthly report showing exactly what we did and how your visibility is moving.

No lock-in

Rolling monthly plans. Stay because it’s working, not because a contract says so.

Your assets stay yours

Your Google profile, listings and links remain in place if you ever leave.

SEO for cleaners: your questions

Can you help me win more commercial cleaning contracts?

Yes. We can build visibility for office and commercial cleaning alongside your domestic services, so you appear when local businesses search for cleaners. Commercial buyers look for different information — insurance levels, staff vetting, flexible hours and contract terms — so we make sure that is clearly presented.

Commercial contracts bring steady, predictable income, so even a few additional contracts can make a significant difference to your business.

I don’t have business premises. Can I appear on Google Maps?

Yes. We set you up as a service-area business, showing the areas you cover while keeping your home address private. Listing the specific towns and neighbourhoods you serve helps you appear for searches in each of them.

How quickly will I get more enquiries?

Tidying up your Google profile and directory entries can start bringing in calls for one-off and deep cleans within a few weeks. Climbing the map for “regular cleaner near me” and being suggested by AI assistants is slower, typically three to six months depending on how many cleaners cover your patch. Because most domestic and office clients stay on a weekly or fortnightly rota, every client you gain along the way keeps paying back month after month.

Should I mention DBS checks and insurance?

Yes. They are among the main reasons clients choose one cleaner over another, especially for domestic cleaning where you will have access to someone’s home. State them clearly on your website, Google profile and listings.

They also give AI assistants clear, specific reasons to recommend you when someone asks for a “trustworthy cleaner near me”.

I already get clients through cleaning apps. Why do this?

Clients who find you directly don’t cost you commission and are far less likely to switch to another cleaner on the same platform. Many businesses use both, then gradually shift towards direct bookings as their own visibility grows.

Beyond SEO, what are the best ways for a cleaning business to grow?

Referrals are powerful in cleaning. A simple referral offer — such as a discounted clean for both the existing client and the friend they recommend — encourages happy clients to spread the word to neighbours and colleagues.

Partner with letting agents, landlords, estate agents and builders. End-of-tenancy and after-builders cleans are higher-value jobs, and agents who trust you will send repeat work.

How should I price regular cleaning to keep clients long term?

Many cleaning businesses charge by the hour for regular cleans and by the job for one-off or end-of-tenancy work. Be clear about minimum visit lengths, who provides products and equipment, and your cancellation policy.

A short consultation or first “reset” clean at a higher rate, followed by a regular rate, sets expectations and ensures the home reaches a standard you can maintain efficiently.

How do I keep regular clients happy?

Consistency is everything: the same cleaner where possible, arriving on time, and a clear checklist of what is done each visit. A quick message after the first few cleans asking if anything should be adjusted shows care and prevents small issues becoming reasons to leave.

If I lose a big office contract and need to cut costs, am I locked in?

No. Your plan runs month to month, so you can stop it any time ahead of the next billing date. The Google profile, directory listings and links we have built for your cleaning business stay put and keep working for you.

Be the cleaner they book first.

Next-generation local SEO and AI search for cleaning businesses from £399/month. No contract.