Be the plumber they call when it matters.

Yes. Most plumbers are set up on Google as a service-area business. Your home address is hidden from the public, and Google instead shows the towns, postcodes or radius you cover. Google still needs to verify the business, usually by video or post, but customers never see where you live.

We make sure your profile is configured this way from the start, with your service areas listed accurately. Listing areas you genuinely cover — rather than an entire county — tends to perform better, because Google prioritises businesses that are realistically close to the person searching.

Yes. We build your profile, website content and links around the services you want more of, rather than just the word “plumber”. That means separate categories and service entries on your Google profile, dedicated content for boiler installations or bathroom refits, and reviews that mention those jobs.

This matters because the searches behind those jobs are different. Someone searching “new combi boiler cost” is at a very different stage to someone searching “burst pipe emergency”, and focusing on higher-value services is usually the quickest way to improve your average job value.

Fixing an incomplete or misconfigured Google profile can make a noticeable difference within a few weeks. Building strong, lasting positions in the map pack and in AI answers usually takes three to six months, depending on how many plumbers are competing in your area and how established they are.

Every month you receive a report showing the work completed and how your visibility is moving, so you can see progress well before the phone starts ringing more often.

They are one of the strongest factors in who appears on the map, and they heavily influence who customers call. AI assistants also refer to how well a business is reviewed when recommending one. Volume matters, but so does recency: a steady flow of new reviews beats a burst from two years ago.

We give you a simple process for asking your customers, including a short link they can use straight from their phone. The best time to ask is the moment the job is finished and the customer is happy — a quick text that evening works far better than an email a week later.

It works differently, and many plumbers use both. Lead platforms charge for each enquiry and often pass the same job to several businesses, so you are competing on price from the first message. Enquiries from your own Google profile and website come straight to you and are not shared.

The other difference is that local SEO compounds. Lead spend stops working the day you stop paying, whereas reviews, listings and authority built over months keep working for you. A sensible approach is to use leads to fill gaps while your own visibility grows, then reduce them over time.

Repeat and referral work is the most profitable you will ever get. Annual boiler service reminders are a simple example: a text or email a month before a customer’s service is due keeps your diary full in the quieter months and leads naturally to repair and replacement work.

Make sure your van is clearly branded with your name, phone number and website. Local vans are seen hundreds of times a week, and many customers search for a business name they noticed in their street. A professional, consistent look across your van, uniform and quotes builds trust before you have even arrived.

If you work on gas appliances you must be on the Gas Safe Register, and customers increasingly check. Make your registration number easy to find on your website, Google profile and quotes. Water industry schemes such as WaterSafe, and membership of bodies like the CIPHE, also reassure customers.

Trade directories such as Checkatrade, TrustATrade or Which? Trusted Traders can bring work directly and act as trusted citations that support your local rankings. Whichever you choose, keep your business name, phone number and address identical on all of them.

Clear, written quotes win more work than vague estimates. Itemise the main parts and labour, state what is included, and explain your guarantee. For common jobs, publishing guide prices on your website filters out time-wasters and builds trust with customers who are comparing options.

Speed matters too. Many homeowners go with the first plumber who responds with a professional quote, so a simple template you can send from your phone the same day can noticeably increase how many quotes you convert.

No. You pay month to month, and you can pause or stop any time before the next billing date — handy if boiler work drops off over the summer. Your Google profile, directory listings and the links we have built stay in place — they belong to your business, not to us.