More tours booked direct from local search.

Yes. Many visitors search Google for a tour before they open a booking app, and your Google profile can link straight to your own booking page. We help your tours appear in those searches with clear descriptions, real photos and reviews, so more people book with you directly.

Most operators keep using platforms such as Viator, GetYourGuide and Airbnb Experiences for reach. The aim is a healthier balance, with more of your bookings arriving without a commission deducted.

Yes. We only describe qualifications your guides actually hold, such as Blue Badge or Green Badge, and we’re careful with claims about accessibility, what’s included and whether a tour suits children. Every tour description is sent to you to check before we publish it.

The Authority plan includes multi-location strategy, giving each destination its own pages and visibility. Google expects each business profile to represent a genuine location or service area, so we set up profiles only where you have a real base or regular operation.

A better Google profile and accurate tourism listings can help within weeks. Ranking higher for “walking tour” or “guided tour” searches and getting suggested by AI trip planners usually takes three to six months, depending on how many operators run tours in your city or region.

Starting in autumn or winter means your visibility is building ahead of the spring and summer season, when most tours are booked.

No. The plan is month to month, and you can cancel ahead of the next billing date if you pause tours for the season. The profile, listings and links we’ve built for you stay live.

Partnerships with hotels, B&Bs, holiday let owners and hostels can bring a steady flow of guests, especially if you give reception staff a simple way to book on a guest’s behalf. Your local tourist information centre and destination organisation may also list or promote tours, and many run campaigns that local businesses can join.

Cruise lines, coach tour companies, language schools and incoming tour operators buy guided tours for groups. Getting known to them can fill weekday and shoulder-season dates that individual visitors rarely book.

Tour guiding isn’t a licensed profession in the UK, so qualifications are a strong way to stand out. The Institute of Tourist Guiding awards the Blue Badge for guiding across a region or city, the Green Badge for a town or defined area and the White Badge for a single site or route. Public liability insurance, awards, tourism board membership and, for minibus tours, your PSV operator licence are also worth showing.

Yes. Visitors compare tours quickly and expect to see the price, duration and what’s included before they book. Show adult, child and family prices clearly, explain any extras such as food tastings or entry tickets, and make sure the price on your website matches your Google profile and booking platforms.

Themed tours often sell well out of season: ghost walks, Christmas markets and festive history tours, indoor food and drink tours, and private tours for local groups and office parties. Gift vouchers sold before Christmas bring in income in the quiet months and bookings in spring, and local residents are often an overlooked market for evening tours.