More members, green fees and societies for your club.

Yes. A strong Google profile with your own booking link, a clear visitor page on your website and visibility in AI answers mean more golfers book with you directly. Many clubs keep a presence on third-party platforms for travelling golfers, but rely on them less for local and repeat visitors.

Authority is designed for golf groups, giving each course or range its own optimised Google profile and visibility around that venue. A single club with a course, range and clubhouse on one site can usually be covered on the Growth plan.

Improvements to your Google profile and listings can lift visitor bookings within a few weeks. Climbing the map for membership searches and being recommended by AI assistants usually takes three to six months, depending on how many courses are close by.

Many golfers decide to join a club in late winter and early spring, and societies book their summer days well in advance, so visibility built in the autumn helps you fill the next season.

No. There is no fixed term: the club pays monthly and can cancel before the next billing date. The Google profile, listings and links we have built stay in place for the club.

Usually, yes. Golfers comparing clubs often rule out any that make them ask for a price. Publish each category clearly, including any joining fee, locker or affiliation charges and whether you offer monthly payments, and explain what each one includes. Since April 2025, UK consumer law also requires compulsory fees to be included in the headline price of things you sell, so avoid adding unavoidable charges at checkout for green fees or range balls.

Flexible and points-based memberships, off-peak and weekday options, intermediate rates for younger adults, family memberships and beginner or academy memberships that bundle lessons with course access all lower the barrier to joining. Many range golfers and pay-and-play regulars want to commit gradually.

Explain on your website how a beginner gets from the range to the course, including how to get a handicap index under the World Handicap System, so newer golfers can see a clear path into club life.

Welcome new members properly with a named contact, a buddy or mixer events, and a clear way into competitions. Members who make friends at the club tend to stay. Ask leavers why they are going, keep the course and clubhouse well presented, and communicate changes such as fee increases early and honestly.

Winter leagues, roll-ups, coaching programmes, simulator or covered range bays, Christmas parties and clubhouse functions all help. If you hold a premises licence, the clubhouse can also earn through weddings, celebrations and community events. In England and Wales, a club that only holds a club premises certificate will usually need a premises licence or a temporary event notice to host functions for non-members. Rules differ in Scotland and Northern Ireland, so check with your local council.

Affiliation to England Golf (or Scottish Golf, Wales Golf or Golf Ireland, depending on where you are), qualified PGA Professionals on your coaching team, safeguarding arrangements for juniors, course awards and accessibility information all reassure golfers and parents. Real photos of the course in different seasons help too.