More families, parties and groups through your doors.

Yes. We describe your inspections, licences and staff qualifications exactly as they stand, and we’re happy for you to check any content before it goes live. For example, if you provide climbing, caving, trekking or watersports to under-18s for payment, you may need an adventure activities licence from the Health and Safety Executive, so we only mention a licence you actually hold.

We avoid claims such as “completely safe” and focus on what parents and schools genuinely want to know: age and height limits, supervision, safety briefings and how often equipment is inspected.

Yes. A strong Google profile with your own booking link, a clear website and visibility in AI answers mean more families book with you directly. Many attractions keep some third-party listings for visitors from further afield, but rely on them less for local trade.

Authority suits you: each centre gets its own optimised Google profile and shows up for families searching in its own catchment. Several activities on one site can usually be covered on the Growth plan.

A properly set-up profile and corrected days-out listings can bring extra visits within a few weeks. Ranking higher on the map and being named by AI assistants for “rainy day activities” searches tends to take three to six months, depending on how many attractions you compete with.

Parents start searching for summer and half-term activities and parties several weeks ahead, so visibility built now helps you fill the next holiday period.

No. You pay monthly and can cancel before your next billing date whenever you choose. The centre’s Google profile, listings and links we have put in place stay yours.

Show the total price customers will pay. Since April 2025, UK consumer law requires any mandatory fees, such as a compulsory booking or online fee, to be included in the headline price rather than added at checkout. Genuinely optional extras, like grip socks, food or a party upgrade, can be shown separately, as long as they are clearly optional.

Toddler and pre-school sessions, home-education groups, SEN-friendly quieter sessions, after-school clubs and adult-only evenings all suit times when school-age children are in class. School trips and holiday clubs can also fill weekdays if you make them easy to book.

Promote these sessions on your Google profile and website with their own clear descriptions, so they appear when people search for them specifically.

Teachers and group leaders need to justify a trip, so make it easy for them: clear group prices, ratios, a downloadable risk assessment or information pack, curriculum links where relevant, accessibility details and a named contact. Quick, written responses to group enquiries win many bookings on their own.

Independent annual inspections (for example by RoSPA or another recognised inspector for soft play and play equipment), any adventure activities licence you hold, your food hygiene rating if you have a café, staff training and first aid cover, and membership of relevant trade bodies all reassure parents and schools. Real photos of clean, well-maintained areas help too.